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BRAND STRATEGY back to topic

Netflix Abandons Qwikster Brand, Provides Important Lessons on Trademark Issues

etrademarksolutions.com. Added by Jeffrey Fabian on October 10, 2011

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Reactions to Netflix Abandons Qwikster Brand, Provides Important Lessons on Trademark Issues

Mark Besh saved this article 228 days ago

Jeffrey Fabian shared a reaction in Brand Strategy 231 days ago

“Netflix's Qwikster foray provides insight on some key issues for trademark owners, brand managers and entrepreneurs.”

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