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BRANDING

In a market where products and commodities seem to have died, branding plays a key role in marketing to the consumer. People are more brand loyal than ever and they want a brand that offers them an experience.

Branding is part of Business Exchange, suggested by Matt Vella. This topic contains 1,560 news and 858 blog items. Read updated news, blogs, and resources about Branding. Find user-submitted articles and reactions on Branding from like-minded professionals.

Blogs

Recent blog posts on this topic.

DIY Versus Professional Logo Design: Do You Have What it Takes?more

Understanding the magnitude of the company logo is one thing, the next question is can you do this yourself or should...

Is the Netflix brand strong enough?more

JPL is a strategic, integrated communications company. Based in Harrisburg, Pennsylvania, JPL helps businesses and...

4 Little Things You Can Do to Build BIG Brands in 2012more

In business, it is all about the little things you can do to create big impact. Here are 4 little things that you can...

Interesting Web Businesses #1: Deezermore

An overview on the Deezer Business model few days before international launch. Feel free to comment and share.

Can Coke be Coke without the red colour? « Branding Insidermore

The Art of Packaging Video Interview: David Brier on Botanical Bakerymore

Exclusive interview with brand identity expert and Fast Company expert blogger David Brier. Enjoy the sheer pleasure of...

Caccioppoli-Anderson Blogmore

Sometimes I feel like a nut, sometimes I don't. Our blog consists of pertinent information, not so pertinent, funny and...

The Return Of The Blimpmore

With so many interesting ways to fly, blimps don’t receive much of the spotlight. However, one company is hoping to...

Why Are Paperclips Protected By Law?more

Did you know that if you live in the United States nearly every paperclip you’ve ever used has been manufactured...

How to Get a Brand Name for Freemore

Here are 3 great ways in which you can get your business brand names even logos and advertising campaigns for free.

Pawn Shops: Oldest Form of Borrowing, Last to Digitizemore

The Huffington Post has up an interesting article with lessons from a digital pawn shop: At a time when businesses...

Women’s Intuition In Marketingmore

Companies put a lot of effort into discovering what women want in a product, and consultants like Sandie Glass and...

A Guide For Licensing In Brandsmore

Disney and Marvel have long been successful in licensing their brands. Is your brand ready to benefit from global brand...

Brand Naming: Achieving Higher Recallmore

In the grand old comedy “The Sunshine Boys,” two aging vaudevillians are discussing comedy itself. One informs the...

Are You Ready For Google+ Biz Accounts?more

Company profiles have not officially released yet, but ZDNet believes you should be prepared for what is to come.

Not Born this Way: Use Covers for Great Contentmore

In the fury of learning about the new music platforms, we should also take a look at some of the lower-tech ways to...

A Lesson From Steve Jobsmore

Throughout his tenure as Apple's CEO, Steve Jobs would often send personal messages directly to his customers.

How Vodka Became a Billion Dollar Businessmore

According to the Jason Wilson, the author of Boozehound: On the Trail of the Rare, the Obscure, and the Overrated in...

What do the people of Earth have to say about automation?more

Consumers have definite views on companies replacing real people with automated responders at key touch points.

Best practices for rebranding using social media: Changing a company i...more

This is part two of my three-part series on tactical methods companies can use to carry out rebranding across multiple...

Measuring Brand Maturitymore

We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today's question comes from...

Brand Research: Pre-test Your Tracking Studymore

Has quality food. That was an attribute I once found in a tracking study for a major fast food brand. It sounds like an...

Brand Building: Fear Decisions By Committeemore

  In his autobiography, “Confessions of an Advertising Man," legendary advertising pioneer David Ogilvy, tells how...

Techniques for Managing Your Brand Onlinemore

Your brand has unlimited possibilities for exposure. Businesses should be proactive in managing their brand by...

500,000 Views in 12 Days: A YouTube Case Studymore

Many a brand, whether personal or business, would die a happy death to have a video go viral with over 500,000 views.

Top Sources: Branding

  • brandingstrategyinsider.com
  • PR-inside.com News
  • simpliflying.com
  • thinkbda.com
  • fastcompany.com
  • peakbiety.com
  • Conversation Agent
  • recent posts - blip.tv (beta)
  • thecommunicationsvault.com
  • sta.rtup.biz

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