Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

BRANDING

In a market where products and commodities seem to have died, branding plays a key role in marketing to the consumer. People are more brand loyal than ever and they want a brand that offers them an experience.

Branding is part of Business Exchange, suggested by Matt Vella. This topic contains 1,673 news and 1,047 blog items. Read updated news, blogs, and resources about Branding. Find user-submitted articles and reactions on Branding from like-minded professionals.

Blogs

Recent blog posts on this topic.

How To Sell A $1 Snow Globe For $59more

Fast Company: The founders of the website Significantobjects.com, a site devoted to quantifying the bottom-line power...

Business Lessons from James Bondmore

Since 1953 and the release of the novel Casino Royale by Ian Fleming, the spy with a license to kill has been inspiring...

Bullet Time Photo Businessmore

Have you ever wondered, what you would do, if you could stop the time and fly? Paulig Brazil — a Finnish coffee brand —→

Peel ‘N Taste Flavor Stripsmore

What scent strips are for fine fragrances, Peel ‘n Taste flavor strips are for flavored products; a way to market the...

How to Make Money with Storage Auctionsmore

The following is a guest post by Sarah Rexman. When people stop paying their bills for their storage units, the storage...

How To Earn Respect … By Giving Upmore

Today was a big day for the Netherlands. Back in January, the Dutch Queen Beatrix decided to abdicate her throne to...

How PeachMac Competes With Applemore

PeachMac’s founders, Darryl and Anne Lyndon Peck, have been in the Apple/Macintosh market for over 20 years.

Body Paint To Sell Productsmore

Queens Chronicle: Astoria residents Margarita Dominguez and Fernando Nelson (aka Fernello) use brains, beauty and...

Starting Your Retail Biz in a Flea Marketmore

Inc.com. Most street fairs and markets have a very low barrier to entry: You’ll need transit, a table, a tent (for...

How Much is a Facebook Fan Worth?more

The average value of a Facebook fan: $174.17. According to new Syncapse empirical research, the average value of brand...

Men in Kiltsmore

) Men In Kilts, a window and exterior building cleaning company, has taken their kilted lads down south.

Advertising: The Next Transactional Tool?more

Karl Heiselman, CEO at Wolff Olins, thinks that advertising is destined to become a hyper-aggressive,...

4 Brand Transformation Lessons From JC Penneymore

For brand owners who care about building an enduring and valuable brand, the recent JC Penney drama offers an excellent...

Brand Architecture: Linking Sub-Brandsmore

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands.

Umbrella Company Found Their Niche: Rainmore

Find a need and fill it; it’s the basic building block of any real business. That’s exactly what Cheeky Umbrella...

Brand Storytelling Strategy: The Hero’s Journeymore

Joseph Campbell is known to many as George Lucas’ inspiration for the story structure of the original Star Wars films.

When The Domain Name You Want Is Takenmore

So you want to register a domain name – let’s call it “www.smith.com” – but that URL is already taken. No surprise.

Bin There, Store Thatmore

DailyFinance: In the bitter catalog of inconveniences associated with moving, finding boxes barely deserves a mention:...

Luxury Medical Care Franchisemore

This press release from Doctors Express is interesting because of which aspects of the medical experience they’re...

Top Brand Value Driver: Love Or Experiences?more

I think that those of us who work in marketing often over-estimate the degree of affection that people have toward...

3 Highly Specialized Products for Niche Marketsmore

Finding your niche can be life changing. It can transform your failing restaurant into a bustling microbrewery, your...

Rethinking Emotions In Marketingmore

Although the importance of emotions in consumer behavior is certainly not a new topic, there is still a feeling that...

One Common Mistake That Can Ruin Any Conversationmore

There are two kinds of coaches in sports. There are coaches who create a playbook before a game and follow it – and...

A Memetic Approach To Brandingmore

In recent brand research, the brand representations and associations in our memory, or ‘somatic markers’, have been...

They’re Looking Back — S. Anthony Iannarinomore

You’re looking at your prospective clients, and they’re looking back at you.

Top Sources: Branding

  • brandingstrategyinsider.com
  • PR-inside.com News
  • simpliflying.com
  • thinkbda.com
  • peakbiety.com
  • fastcompany.com
  • recent posts - blip.tv (beta)
  • Conversation Agent
  • noobpreneur.com
  • thecommunicationsvault.com

Most Active Users in this Topic

see all contributors in Branding

Featured White Papers

Tweets on this Topic

Post a Job

Jobs in this Topic

Brand Project Manager Mercury Media | Framingham, MA
Posted: May 17
Brand Marketing Specialist TripAdvisor LLC | Pennington, NJ
Posted: Apr 26
Brand Marketing Analyst Overstock.com | Salt Lake City, UT
Posted: Apr 19
Sr Specialist, Social Marketing - Chico's Brand Chicos | Fort Myers, FL
Posted: Mar 27
Brand Experience Designer Job Atterro | Boston, MA
Posted: May 3

Report comment contains invalid characters. ()
cancel
Search Cancel