The Huffington Post has up an interesting article with lessons from a digital pawn shop: At a time when businesses...
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BRANDING
In a market where products and commodities seem to have died, branding plays a key role in marketing to the consumer. People are more brand loyal than ever and they want a brand that offers them an experience.
Branding is part of Business Exchange, suggested by
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Companies put a lot of effort into discovering what women want in a product, and consultants like Sandie Glass and...
Disney and Marvel have long been successful in licensing their brands. Is your brand ready to benefit from global brand...
In the grand old comedy “The Sunshine Boys,” two aging vaudevillians are discussing comedy itself. One informs the...
Company profiles have not officially released yet, but ZDNet believes you should be prepared for what is to come.
In the fury of learning about the new music platforms, we should also take a look at some of the lower-tech ways to...
Throughout his tenure as Apple's CEO, Steve Jobs would often send personal messages directly to his customers.
According to the Jason Wilson, the author of Boozehound: On the Trail of the Rare, the Obscure, and the Overrated in...
Consumers have definite views on companies replacing real people with automated responders at key touch points.
This is part two of my three-part series on tactical methods companies can use to carry out rebranding across multiple...
We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today's question comes from...
Has quality food. That was an attribute I once found in a tracking study for a major fast food brand. It sounds like an...
In his autobiography, “Confessions of an Advertising Man," legendary advertising pioneer David Ogilvy, tells how...
Your brand has unlimited possibilities for exposure. Businesses should be proactive in managing their brand by...
Many a brand, whether personal or business, would die a happy death to have a video go viral with over 500,000 views.
This past Friday, July 29, 2011, USA Today showcased an article on the front page of their business section titled...
Some brands are too indecisive and scared that they never arrive at the launching pad: Ground zero. How do you get to...
Although reinvention of your strategies is important in advertising and branding but in this blog post I'm making a...
http://www.risingabovethenoise.com Award-winning brand identity designer develops what people respond to.
Guiding Principle: Advertising Agencies win new business on creative -- ideas that build client businesses.
Steve Jobs. Mark Zuckerberg. Bill Gates. Jeff Bezos. Mike Lazaridis and Jim Balsillie. Larry Ellison. I probably don't...
YouTube is only used by young adults to post ridiculous videos hoping to get the most online hits, right? Wrong.
A new company is making its mark in the home furnishings industry by following in the footsteps of established direct...
Should rational thought take precedent over instinct? In this speech to the 4A’s (the American Association of...
Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. To that end, we are...
Top Sources: Branding
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