Brand Naming: Achieving Higher Recall

In the grand old comedy “The Sunshine Boys,” two aging vaudevillians are discussing comedy itself. One informs the other that words with K and P sounds are funny. Therefore, words such as chicken, pickle and porcupine are funny. But other letters and words – horse, lettuce and dog – are not. What’s going on here? Language experts will tell you that we just react differently to certain sounds. And...