Branding is Simple When it's Stacked

One of the most iconic logos and meaningful brands of our generation was made by Caroline Davidson in 1971. She designed it for $35 with no creative brief, no marketing demographics, no research, and a tight deadline. While some will say that's the wrong way to brand a business, Nike proved otherwise. Seriously, how often do you commission a tailor to sew you a fully custom suit? Like most of us,...