Is Qatar Airways really the five star airline brand experience in the sky?

In times when airline customer service seems to be falling apart, Qatar Airways offers a breath of fresh air. What's been your experience with the airlines?

Here's a detailed brand review of their Business and First Class:http://simpliflying.com/2009/is-qatar-airways-really-the-five-star-experience-in-the-sky-a-brand-analysis/