Most Active Articles 2009-11-24T13:57:04.899-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:branding Matt Vella mvella608 urn:com:businessweek:bx:article:14832120556927698544-7d0cb246fc10cce3cd42d828ae0efa06 2009-11-24T05:58:21.307-05:00

It goes without saying that true customer loyalty is one of the most rare yet rewarding goals a company can achieve. In today’s highly competitive, ultra-connected world, instant gratification is often not fast enough. Consumers have more choices...

It goes without saying that true customer loyalty is one of the most rare yet rewarding goals a company can achieve. In today’s highly competitive, ultra-connected world, instant gratification is often not fast enough. Consumers have more choices... http://designmind.frogdesign.com/blog/brands-and-brand-loyalty.html Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:2142549968171149408-42fcdd1d6e383e175b04d2e742cc090d 2009-11-23T17:46:23.637-05:00

Today's advertising professionals need to break out of campaign thinking and embracing conversation thinking. Successful marketing in the future will need to focus more on connecting with consumers versus just selling them stuff.

Today's advertising professionals need to break out of campaign thinking and embracing conversation thinking. Successful marketing in the future will need to focus more on connecting with consumers versus just selling them stuff. http://tommartin.typepad.com/positive_disruption/2009/11/tom_martin_social_media_strategy_consultant_speaker_stop-campainging-and-start-conversing.html Tom Martin tmartin858 1 0 0 1 urn:com:businessweek:bx:article:759333854897566150-1c667eff23d5863230e502b28a78ae4f 2009-11-23T15:50:20.039-05:00

Written for online guru Jim Kukral's blog, this article helps isolate where your brand may going off the rails..

Written for online guru Jim Kukral's blog, this article helps isolate where your brand may going off the rails.. http://www.jimkukral.com/3-ways-to-suck-the-life-out-of-your-brand/ David Brier dbrier472 0 0 0 0 urn:com:businessweek:bx:article:1779056992159990872-5dadbe0f20e930329ac453feb247eddb 2009-11-23T12:18:21.724-05:00

Don't you love it when scientists come out with studies proving the completely obvious? The advertising industry is not immune from such studies, as the American Association of Advertising Agencies has recently released a paper entitled: "Why You...

Don't you love it when scientists come out with studies proving the completely obvious? The advertising industry is not immune from such studies, as the American Association of Advertising Agencies has recently released a paper entitled: "Why You... http://www.business-strategy-innovation.com/2009/11/obviously-you-feel-love.html Braden Kelley bkelley034 1 1 0 0 urn:com:businessweek:bx:article:5962603767210507178-d6041af604a1d34c86b56a8205d51f10 2009-11-23T12:16:31.823-05:00

Susquehanna River, Asylum Township, Bradford County, PA by Kevin Roberts I've written in April and June this year on Brand America, which had became deeply unpopular through the decade. I had put my case for new actions and new messaging to The...

Susquehanna River, Asylum Township, Bradford County, PA by Kevin Roberts I've written in April and June this year on Brand America, which had became deeply unpopular through the decade. I had put my case for new actions and new messaging to The... http://www.business-strategy-innovation.com/2009/11/brand-america-is-barack.html Braden Kelley bkelley034 0 0 0 0 urn:com:businessweek:bx:article:885264119942466838-0658bf80014cd70a1f34917f057f63ae 2009-11-23T12:04:32.269-05:00

As more and more people migrate to social networks to research products and services, Facebook offers a unique marketing opportunity for businesses.

As more and more people migrate to social networks to research products and services, Facebook offers a unique marketing opportunity for businesses. http://www.pamorama.net/2009/11/23/enhance-your-brand-create-a-facebook-page/ Pam Dyer pdyer868 0 0 0 0 urn:com:businessweek:bx:article:11184314657743001703-f649b2f61b7e18a8d6fce80e20d3c265 2009-11-23T05:02:47.489-05:00

2009 Design Annual The finest design solutions of the past year were chosen by our distinguished jury who, despite challenging economic conditions, expressed optimism about the future of design and found plenty of excellent work to choose from.

2009 Design Annual The finest design solutions of the past year were chosen by our distinguished jury who, despite challenging economic conditions, expressed optimism about the future of design and found plenty of excellent work to choose from. http://www.commarts.com/annuals/2009-Design Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:14134557681163424177-c9ad3a8a85ae77ab4718226e1aad0de1 2009-11-22T21:10:26.039-05:00

Why Brands Must Be Willing to Redefine Themselves to Remain Relevant.

Why Brands Must Be Willing to Redefine Themselves to Remain Relevant. http://adage.com/cmostrategy/article?article_id=140587 Itamar Medeiros imedeiros325 1 1 0 0 urn:com:businessweek:bx:article:4781292895778650347-9f0a17f7a71c52d22c627906f841ed34 2009-11-22T00:45:23.959-05:00

Throughout my writing I often use the terms "startup hedge fund manager" and "entrepreneur" interchangeably because it requires a subtle shift in mental imagery from a swashbuckling master of the universe to that of a business builder.

Throughout my writing I often use the terms "startup hedge fund manager" and "entrepreneur" interchangeably because it requires a subtle shift in mental imagery from a swashbuckling master of the universe to that of a business builder. http://www.hedgetracker.com/article/Building-a-brand-identity-for-your-startup-Hedge-Fund Todd Walker rwienke085 0 0 0 0 urn:com:businessweek:bx:article:1116026915454693308-4d30373df1a60399de3f17a392433380 2009-11-20T17:33:06.823-05:00

Back in June, Miracle Whip broadcasted its condiment manifesto to Gen Y. Punctuated with the official quivery chalkboard script of all advertising-spawned youth movements and set to a swaying, polyethnic crowd kickin' it kiddie-pool style, a bored...

Back in June, Miracle Whip broadcasted its condiment manifesto to Gen Y. Punctuated with the official quivery chalkboard script of all advertising-spawned youth movements and set to a swaying, polyethnic crowd kickin' it kiddie-pool style, a bored... http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/ Patrick Davis Partners jdebruijn841 0 0 0 0 urn:com:businessweek:bx:article:7729843312523747959-f1d26fb4fa6e12e79b49bf40fe339a09 2009-11-18T14:52:23.928-05:00

Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offers you the greatest potential- what is their digital bottomline?

Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offers you the greatest potential- what is their digital bottomline? http://greeneconomypost.com/how-to-get-your-sustainability-message-cyberspace-6181.htm Chris de Morsella cdemorsella630 2 2 0 0 urn:com:businessweek:bx:article:37718671677600669-157d35d545c1fa15a8b9d014094fa2e8 2009-11-17T15:07:09.773-05:00

David Spark, of Socialmedia.biz recently caught up with Guy Kawasaki at the CMO Club Summit in San Francisco and asked him to define his top three tips for businesses that want to engage on Twitter. In this video, he says that companies should follow three rules.

David Spark, of Socialmedia.biz recently caught up with Guy Kawasaki at the CMO Club Summit in San Francisco and asked him to define his top three tips for businesses that want to engage on Twitter. In this video, he says that companies should follow three rules. http://www.pamorama.net/2009/11/17/guy-kawasakis-twitter-rules-for-business/ Pam Dyer pdyer868 0 0 0 0 urn:com:businessweek:bx:article:9281654035692227795-45c3bd267f93f971cf4e0b43fcef1612 2009-11-16T11:55:05.913-05:00

The folks at Socialnomics have just released another amazing video: Social Media ROI. It offers some terrific examples of how companies and organizations are leveraging social networks to drive business growth and brand awareness.

The folks at Socialnomics have just released another amazing video: Social Media ROI. It offers some terrific examples of how companies and organizations are leveraging social networks to drive business growth and brand awareness. http://www.pamorama.net/2009/11/16/new-socialnomics-video-social-media-roi/ Pam Dyer pdyer868 3 2 0 1 urn:com:businessweek:bx:article:16181610431168117583-d2f6a61743082a70f3e3caab43dcca1d 2009-11-11T12:21:46.085-05:00

What do Dove, Sony Ericsson and Coors Light have in common? They've all successfully repositioned themselves as global brands. Learn what you need to do to connect with your audience on the worldwide stage and inspire passion about your brand.

What do Dove, Sony Ericsson and Coors Light have in common? They've all successfully repositioned themselves as global brands. Learn what you need to do to connect with your audience on the worldwide stage and inspire passion about your brand. http://chiefmarketer.com/disciplines/branding/global-brand-1110/ Eric Tsai etsai275 8 7 0 1 urn:com:businessweek:bx:article:13814391281098207071-2897add7b588a55bb99830b0a70ed97a 2009-11-16T12:09:44.016-05:00

Social media is the new face of the Web. Just as the Internet revolutionized information sharing during the 1990s, social media is radically altering how people communicate and share information today. If you want to succeed on the Web, a solid social network presence is required.

Social media is the new face of the Web. Just as the Internet revolutionized information sharing during the 1990s, social media is radically altering how people communicate and share information today. If you want to succeed on the Web, a solid social network presence is required. http://www.pamorama.net/2009/11/16/6-ways-social-media-can-enhance-your-business/ Pam Dyer pdyer868 0 0 0 0 urn:com:businessweek:bx:article:865228968579808784-0d260ad5f2356bd6ec699e21691fa635 2009-11-16T00:42:04.490-05:00

Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those...

Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those... http://greeneconomypost.com/sustainable-brands-13-week-boot-camp-commences-6123.htm Chris de Morsella cdemorsella630 0 0 0 0 urn:com:businessweek:bx:article:2830504978856528535-66ede33e2ba2624ad5383696ea55afec 2009-11-13T06:31:03.297-05:00

In all this anticipation for smartphones, are some companies missing out on a mass market mobile marketing opportunity that already exists?

In all this anticipation for smartphones, are some companies missing out on a mass market mobile marketing opportunity that already exists? http://www.thinkbda.com/2009/11/13/why-you-shouldnt-wait-for-smartphones-to-start-marketing-on-mobiles/ Matt Ambrose mambrose409 2 2 0 0 urn:com:businessweek:bx:article:11068985031609314862-630adc6827dfe7026df0a332c757021b 2009-11-13T16:27:40.394-05:00

Brandjacking is alive and well on Twitter. Remember this phenomena in the 90’s? The world’s largest marketers were racing to define an Internet presence, only to discover that squatters had already registered their brand names as domain names and were scuttling their messaging.

Brandjacking is alive and well on Twitter. Remember this phenomena in the 90’s? The world’s largest marketers were racing to define an Internet presence, only to discover that squatters had already registered their brand names as domain names and were scuttling their messaging. http://www.pamorama.net/2009/11/13/beaten-to-the-tweet-twitter-cybersquatters-have-hijacked-brands/ Pam Dyer pdyer868 1 1 0 0 urn:com:businessweek:bx:article:15638124317019209245-c75406290241f90eabdecb339ee1dfa0 2009-11-11T16:52:29.376-05:00

Can today's suite oriented (room with complimentary breakfast/extras) hotels successfully reposition as a modern day B&B?

Can today's suite oriented (room with complimentary breakfast/extras) hotels successfully reposition as a modern day B&B? http://tommartin.typepad.com/positive_disruption/2009/11/tom_martin_hotel_hospitality_marketing.html.html Tom Martin tmartin858 1 1 0 0 urn:com:businessweek:bx:article:7959376502464918415-d0eb68f9cbb535af7e1b03822d939c24 2009-11-10T09:51:19.447-05:00

Leo Burnett addresses the power of frequency in media buying. Although the concept of brand friendship and loyalty hasn't changed much over the past 60 years, media choices dramatically have.

Leo Burnett addresses the power of frequency in media buying. Although the concept of brand friendship and loyalty hasn't changed much over the past 60 years, media choices dramatically have. http://peakbiety.com/blog/our-insights/the-power-of-frequency Kathryn Clark kclark777 2 2 0 0 urn:com:businessweek:bx:article:17481359350245023947-e11a0d269f8f2f8c80adfa172029584e 2009-11-04T13:01:08.691-05:00

Many businesses have yet to embrace social media. Why? For all its benefits — an inexpensive way to get the message out (and to more people), improved branding and customer engagement, speed of feedback/results, etc. — it is very time-consuming.

Many businesses have yet to embrace social media. Why? For all its benefits — an inexpensive way to get the message out (and to more people), improved branding and customer engagement, speed of feedback/results, etc. — it is very time-consuming. http://www.pamorama.net/2009/10/29/how-to-develop-a-meaningful-social-media-strategy/ Pam Dyer pdyer868 14 14 0 0 urn:com:businessweek:bx:article:3056126540560101515-0e7857fcfd7b503e31f348d731108e54 2009-11-09T10:27:59.160-05:00

Last week when I saw Linda’s post on “Don’t brand yourself into a corner”, it triggered some thoughts that personal branding is not a widely understood topic. To me, personal branding is not simply about surface “image” and “an eyeless game” (an anagram adapted from drummer and famed lyricist Neil Peart) – one’s personal brand affects how deeply other people understand, remember, emotionally connect with and engage a person...

Last week when I saw Linda’s post on “Don’t brand yourself into a corner”, it triggered some thoughts that personal branding is not a widely understood topic. To me, personal branding is not simply about surface “image” and “an eyeless game” (an anagram adapted from drummer and famed lyricist Neil Peart) – one’s personal brand affects how deeply other people understand, remember, emotionally connect with and engage a person... http://www.lindavandevrede.com/best-practices/ways-to-stretch-your-personal-brand-based-on-brand-management-concepts Steve Shu sshu022 4 4 0 0 urn:com:businessweek:bx:article:9133326781047907160-4118ff0a49dc14e8fcdde5bebbb623f0 2009-10-16T08:49:51.715-04:00

I've never been very good at learning a language. I was terrible in high school Spanish and couldn't grasp it at all until I started traveling to Mexico and had to learn at least enough to get by or starve. I tried to take up French some years back...

I've never been very good at learning a language. I was terrible in high school Spanish and couldn't grasp it at all until I started traveling to Mexico and had to learn at least enough to get by or starve. I tried to take up French some years back... http://www.fastcompany.com/blog/joe-duffy/duffy-point-view/when-great-design-becomes-its-own-language?1255697230 David Brier dbrier472 12 11 0 1 urn:com:businessweek:bx:article:6816226622583739132-559700ecc0343d77700737427d4db7d5 2009-11-11T16:34:03.919-05:00

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more.

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. http://greeneconomypost.com/make-csr-believable-create-social-capital-5970.htm Chris de Morsella cdemorsella630 0 0 0 0 urn:com:businessweek:bx:article:14461163393271449587-60c3e7c15b7d8498a4b1a4102939d514 2009-11-04T14:32:37.483-05:00

From my Fast Company blog, here's the question: Possibly, one of our first experiences with branding occurred around the time we became aware of our sexuality when growing up. What's this got do with branding? Maybe everything?

From my Fast Company blog, here's the question: Possibly, one of our first experiences with branding occurred around the time we became aware of our sexuality when growing up. What's this got do with branding? Maybe everything? http://www.fastcompany.com/blog/david-brier/defying-gravity-and-rising-above-noise/what-sexuality-taught-us-about-branding-and- David Brier dbrier472 7 7 0 0