Not Born this Way: Use Covers for Great Content

In the fury of learning about the new music platforms, we should also take a look at some of the lower-tech ways to make music work for brands. Covers have long been a mainstay of YouTube content.  Two recent cover promotions are worth noting. A.V. Club Undercover (Starbucks) They Might Be Giants covers Chumbawamba This promotion is now over [...]...