accountAs consumer trust in corporations decline, the need for ethical business practices is greater than ever.
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
BRANDING
In a market where products and commodities seem to have died, branding plays a key role in marketing to the consumer. People are more brand loyal than ever and they want a brand that offers them an experience.
Branding is part of Business Exchange, suggested by
Matt Vella.
This topic contains
1,679 news
and
1,070 blog
items.
Read updated news, blogs, and resources about Branding. Find user-submitted articles and reactions on Branding from
like-minded professionals.
Most Active
The most active stories in this topic based on user activity.
HTC Corporation, a global smartphone maker, today (Oct. 26) unveiled a global advertising campaign that is based on its...
Fast Company blog: Your brand must be a cause for celebration. Do Ragu, Haagen Dazs, Nike, H&R Block and Dyson have...
...for building brand loyalty. Learn how to get moneymaking data. Get 20 free videos from a PhD Survey expert.
To learn about his customers, Tony Fernandes spends a day as a baggage-handler once a month; every two months, a day as...
Generally, complaints to airlines often fall on deaf ears. But as I discovered, at Singapore Airlines, it is a practice...
80% of passengers feel their seat neighbor's bahaviour influences their overall flight satisfaction. Will an...
Ryanair has launched a competition where anyone in Europe can suggest ideas on how RyanAir can make more money off...
Just as we continue to be surrounded by the worst economic news most of us can even remember, extreme luxury offers are...
In the digital world, breakthroughs and advancements are often accredited to technology or design. But quicker speed,...
If you should live in Germany these days, its likely that you ran into some posters or videos from Hitler, Stalin and...
In the new marketing world, Ford appears to be driving along the right road. GM seems stalled. The difference? Look who...
Ryanair's Michael O'Leary mooted to the press that he may charge for toilet usage in his planes. Is this a good move by...
Many observers were keen to see what Roger Penske and his automotive group could do with its own car brand.
Advertisers often confuse cause and effect.
It’s human nature to simultaneously seek new experiences while falling back into the comfort zone of familiarity...
What's the measure of success in Advertising?
One of the key components of personal branding involves designing an effective company logo. If you mention a...
The Levi's brand saddens me so. It could be so much cooler. It could, really, be the PBR of denim. Industrial,...
I just finished Dave Eggers' new book Zeitoun. It's the harrowing tale of one man's experience in New Orleans after...
Noah Brier, who heads planning and strategy at digital marketers Barbarian Group in New York, loves the Internet.
Top Sources: Branding
- brandingstrategyinsider.com
- PR-inside.com News
- simpliflying.com
- thinkbda.com
- peakbiety.com
- Advertising Age
- fastcompany.com
- dotkite.eu
- pamorama.net
- recent posts - blip.tv (beta)
