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BRANDING
In a market where products and commodities seem to have died, branding plays a key role in marketing to the consumer. People are more brand loyal than ever and they want a brand that offers them an experience.
Branding is part of Business Exchange, suggested by
Matt Vella.
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Thanks to the great folks at BlackCoffee, I've been quoted on their site with one of my favorite sound bites.
Kissinger said, "If you do not know where you are going, every road will get you nowhere." Today's Greatest...
Touted as "the best-ranked application of its kind" by Volume One magazine, this new app comes with 23...
...is a branding and marketing expert who specializes in unconventional methods. He has over a decade of experience in...
Can Chinese companies capitalize on the global recession to better establish and develop their brands overseas? Many...
New fake call iPhone app called "the best-ranked application of its kind." iSoBusy offers users 23 built-in...
Businesses often do “what’s worked.” That’s a good practice, as long as it continues to work. Unfortunately, companies...
Sometimes I find an article that succinctly isolates a point that I know clients and friends would find useful.
Pepsi is exhibiting some fresh bruises after recent media coverage of the company’s brain drain under Massimo d'Amore.
Do the Beatles, Bill Gates, Steve Jobs and the invention of the radio have anything in common? Is there anything we can...
Every ounce of energy you spend on your limitations is energy you don’t have to spend being awesome.
Can design tell you in an instant about a brand, what it means, and what its values are? This brief blog explores that...
The Dream: You wake up with a brilliant idea, a new concept no one has thought of before. You develop a flawless...
A few years ago, the WSJ reported that in the $36 billion dollar beer market, the brand strength of an American beer is...
Look for insight outside of focus groups and response surveys Navigating social conversations requires far less...
Some say Goldman Sachs has a brand problem. And the media pile-on includes the FT, New York Magazine, the New York...
Of course, you already know that Pringles aren’t really potato chips. One bite told you that. You just ate ‘em because...
A new game created with the help of Dairy Queen, DQ Tycoon, lets players run their own fast-food franchise.
What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the word “pizza” from some of its...
CNN and sister network HLN face a difficult brand challenge. As Teri Schindler noted in her recent post on the branding...
Tradition underscores brand authenticity We live in a homogenized world, where competing goods are produced in the same...
The gap between strategy and identity is the central challenge for most organizations in expressing the complexity of...
Twitter asks the question, “What are you doing now?” and many answer that question literally—without much forethought.
In Atlanta, in 1924, the Coca-Cola sales and marketing team had a problem.
Top Sources: Branding
- brandingstrategyinsider.com
- PR-inside.com News
- simpliflying.com
- thinkbda.com
- peakbiety.com
- Advertising Age
- fastcompany.com
- dotkite.eu
- pamorama.net
- BusinessWeek
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