Empirical evidence that marketing beats finance.
In a market where products and commodities seem to have died, branding plays a key role in marketing to the consumer. People are more brand loyal than ever and they want a brand that offers them an experience.
Branding is part of Business Exchange, suggested by Matt Vella. This topic contains 1,673 news and 1,047 blog items. Read updated news, blogs, and resources about Branding. Find user-submitted articles and reactions on Branding from like-minded professionals.
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Unfortunately, a great number of marketers operate under the mistaken impression that brands are built purely around...
Companies must know what they stand for, as Kodak certainly does. But so too must a company’s voice and operations...
Everyone wants to be a designer! Retailers are competing with the name brands on their shelves by focusing on...
Brand voice is not simply referring to the brand as a verb, nor is it using an approved set of words in copy.
Just when Jaguar thought things could not get any worse for the brand, the results of the annual JD Power &...
I’m no fan of Microsoft’s laptop hunter campaign. I’ve said my piece on the Lauren and Giampaolo spots, both desperate...
Why does trust matter so much? Simply, because consumers take action based on their belief in or distrust of a...
Why does it take so long for some marketers to respond to obvious threats?
Trent Reznor is known in the music industry for being a risk-taker, musically and technologically. Though a critically...
Despite the apparent precision and current dominance of Interbrand's top 100, it is actually a load of old tosh.
One of the wonders of marketing is the continued ignorance of consumers when it comes to matters of brand architecture.
Managing a brand – a business – to be a good citizen isn’t hard, but it is unfamiliar. Simply follow the consumer to...
In China, there is often a vague but accepted disparity between what is seen as genuine and what is real.
The simple bottom line in marketing is that a brand that's many things can't be one thing.
Retailers and marketers are in the front lines of the long journey to Sustainability.
One of the current siren songs of marketing is the opportunity to earn some extra money by licensing your brand name.
Top Sources: Branding
- PR-inside.com News
- Advertising Age
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