Studies show that marketers have been missing a huge part of the population.
In a market where products and commodities seem to have died, branding plays a key role in marketing to the consumer. People are more brand loyal than ever and they want a brand that offers them an experience.
Branding is part of Business Exchange, suggested by Matt Vella. This topic contains 1,673 news and 1,050 blog items. Read updated news, blogs, and resources about Branding. Find user-submitted articles and reactions on Branding from like-minded professionals.
The most active stories in this topic based on user activity.
Microsoft’s laptop hunters are back. This time we follow Giampaolo, a tech-savvy Roman import with “really big hands”...
If brand abuse was a crime, Ovaltine would be sporting unflattering horizontal prison stripes for a long, long time.
In an exclusive interview with SimpliFlying.com, Sanjay Aggarwal reveals that he expects more consolidation in the...
Building a brand is often easier than keeping it from being destroyed by internal forces.
At present, the advertising industry is in some disarray. People are questioning the viability of traditional...
What most bewilders me in the marketing world are companies that don't exploit their leadership.
The key to survival is to start every marketing plan with your competition in mind.
In all my years in the business, I've never seen a marketing person come into a new assignment, look around, and say,...
Earlier in the year The Association of Advertising Agencies met in Florida. The basic theme proclaimed was that...
In today’s hyper-competitive world, countries are becoming important brands in terms of tourism and business, and it...
Some of the most costly mistakes in business can be attributed to companies trying to predict the future.
There was a bit of branding mischief taking place earlier this month.
One of the pitfalls of the multi-billion dollar marketing research industry is that researchers don't get paid for...
Any company that relies exclusively on either qual or quant data will eventually fail.
The biggest challenge brand managers will face over the next decade will be protecting the brand of brand.
Brands are not born as brands, they are born as commodities.
I don't want to throw cold water on all this emotion and love, but I have some questions about this kind of activity.
Top Sources: Branding
- PR-inside.com News
- Advertising Age
Please wait, content being added to topic...