Re-Verb: Noisy Markets Demand a Brand Voice

Brand voice is not simply referring to the brand as a verb, nor is it using an approved set of words in copy. In fact, brand voice is much more about how a brand speaks, rather than what it says, specifically. In today’s networked, transparent world, a brand likely has to be elastic enough, malleable enough, narrative enough to say almost anything, to cross subjects and audiences and still...