Business Advertising - Business Exchange Most Active Articles 2009-11-25T16:33:01.887-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:business-advertising Jonathan Foster-Kenny jfosterkenny080 Tips to become a landscape design contractor urn:com:businessweek:bx:article:402223326088817050-67396b4e03a1dcd1077587435682c6ac 2009-11-18T05:37:32.746-05:00 Becoming a Landscaping Contractor can be a very profitable and rewarding way to work for yourself and manage your financial future. Becoming a Landscaping Contractor can be a very profitable and rewarding way to work for yourself and manage your financial future. bizymoms.com http://www.bizymoms.com/landscape/landscape-design-business.html Myhammer UK zpanthaky227 0 0 0 0 Start New Business With Dogs urn:com:businessweek:bx:article:14431207669677703646-3223e0fbbc25852250c8f6bb55fe22aa 2009-11-10T22:17:05.448-05:00 Do you love dogs and enjoy being outdoors whatever the weather? Then starting a dog business may be for you. Pet popularity is at an all-time high, whether if it’s a Chihuahua, Gordon setter, or even a Labrador, people spend thousands each year on dog day care, breeding, grooming, dog’s health and pet accessories. There are many different kinds of business dog such as doggie daycare, grooming, dog bakeries and much more. A pet market like business dog is consistently ranked in the top ten for business opportunities. Do you love dogs and enjoy being outdoors whatever the weather? Then starting a dog business may be for you. Pet popularity is at an all-time high, whether if it’s a Chihuahua, Gordon setter, or even a Labrador, people spend thousands each year on dog day care, breeding, grooming, dog’s health and pet accessories. There are many different kinds of business dog such as doggie daycare, grooming, dog bakeries and much more. A pet market like business dog is consistently ranked in the top ten for business opportunities. businessdog.net http://businessdog.net Jocelyn Compoc jcompoc014 1 0 0 1 10 Top actionable tips today to sell more this holiday. urn:com:businessweek:bx:article:8707156149985628158-7bfcd20b156ea4b1f3ee941bc6dbb805 2009-11-09T12:46:38.423-05:00 The holiday shopping season is approaching and you’ve worked hard this year to improve the SEO of your website. Now its getting to the busiest month of the year and you are checking your web stats everyday to see if sales and traffic are increasing. The holiday shopping season is approaching and you’ve worked hard this year to improve the SEO of your website. Now its getting to the busiest month of the year and you are checking your web stats everyday to see if sales and traffic are increasing. lilengine.com http://www.lilengine.com/monetize/10-top-ecommerce-tips-for-holiday-season-1057/ john chen jchen691 0 0 0 0 Why Google is keeping SEOs and bloggers busy in Q4 with their announcements urn:com:businessweek:bx:article:1839123169864048852-d042bf6f291327c721956119a4a95adc 2009-11-05T14:07:53.942-05:00 Has this been a busy week or what? We’ve barely had time to dissect the new Google Social Search from last Monday and now the big G is hitting us with even more announcements. Why the sudden spurt of new products ? Is Mr Schmid Has this been a busy week or what? We’ve barely had time to dissect the new Google Social Search from last Monday and now the big G is hitting us with even more announcements. Why the sudden spurt of new products ? Is Mr Schmid lilengine.com http://www.lilengine.com/news/google-keeps-seos-bloggers-busy-in-q4-1030/ john chen jchen691 0 0 0 0 Adwords Ad Sitelinks - New format option for sponsored ads + Screencap urn:com:businessweek:bx:article:9597157133349599104-e32955839ca53de435fed0cb6e4a4a88 2009-11-04T16:06:59.870-05:00 Today, Google has introduced a new Adword’s feature called ‘ Ad Sitelinks ‘ which gives Adwords advertisers the opportunity to deep link into selected landing pages on the one ad block. Interesting concept, no doubt inspired by organic site links. Today, Google has introduced a new Adword’s feature called ‘ Ad Sitelinks ‘ which gives Adwords advertisers the opportunity to deep link into selected landing pages on the one ad block. Interesting concept, no doubt inspired by organic site links. lilengine.com http://www.lilengine.com/ppc-pay-per-click/ad-sitelinks-new-to-adwords-advertisers-1014/ john chen jchen691 1 0 0 1 Make A Connection With Your Small Business Advertising urn:com:businessweek:bx:article:913682551892128748-b50fa391fd7444385fa43ba45cb345a8 2009-11-03T07:31:46.479-05:00 The most effective form of advertising for small businesses has long been direct mail. The most effective form of advertising for small businesses has long been direct mail. smallbusinessadvertisingarticles.com http://www.smallbusinessadvertisingarticles.com/Article/Make-A-Connection-With-Your-Small-Business-Advertising/52922 Myhammer UK zpanthaky227 1 1 0 0 HTC Says It’s ‘Quietly Brilliant’ urn:com:businessweek:bx:article:17212306458975726840-e9005f9775c1f73ac992ad96ac108466 2009-10-26T01:46:27.980-04:00 HTC Corporation, a global smartphone maker, today (Oct. 26) unveiled a global advertising campaign that is based on its new “Quietly Brilliant” brand positioning. As HTC’s first global advertising campaign, the YOU campaign is being rolled out... HTC Corporation, a global smartphone maker, today (Oct. 26) unveiled a global advertising campaign that is based on its new “Quietly Brilliant” brand positioning. As HTC’s first global advertising campaign, the YOU campaign is being rolled out... mytechbox.wordpress.com http://mytechbox.wordpress.com/2009/10/26/htc-says-it%e2%80%99s-quietly-brilliant/ Rakesh Raman rraman103 0 0 0 0 The $1 BusinessWeek Story urn:com:businessweek:bx:article:14089588290655821364-7c90bb450d1cbbe1646fc3cdf475dcf5 2009-07-21T16:13:44.772-04:00 We haven’t weighed in on BusinessWeek since news emerged that McGraw-Hill is seeking to unload the magazine. But I read this Time story this morning that I thought illustrated a number of problems with the press coverage of this story, and thought now would be a good time. We haven’t weighed in on BusinessWeek since news emerged that McGraw-Hill is seeking to unload the magazine. But I read this Time story this morning that I thought illustrated a number of problems with the press coverage of this story, and thought now would be a good time. cjr.org http://www.cjr.org/the_audit/time_on_businessweek.php Lauren Young lyoung404 12 7 1 4 Is Your Marketing Appealing Enough to Women? | bda urn:com:businessweek:bx:article:7656192578619177517-41e089e67df3fdef669cc0c90c904dbb 2009-09-30T06:15:43.737-04:00 In the future, those able to deliver marketing that’s appealing to women will prosper. Those who continue to think we only live in a man’s world will fade away. In the future, those able to deliver marketing that’s appealing to women will prosper. Those who continue to think we only live in a man’s world will fade away. thinkbda.com http://www.thinkbda.com/2009/09/30/is-your-marketing-appealing-enough-to-women/ Matt Ambrose mambrose409 2 2 0 0 Five Tips for Creating High-Impact Online Video Ads urn:com:businessweek:bx:article:3313327445669411398-68ca0783936b261e1b3c26c1260f2887 2009-08-13T09:27:05.896-04:00 Smaller advertisers are beginning to use simple online video ads, tagged and indexed for search engine pickup, to connect with local audiences. The question is: how can small companies create the most effective video ads on a budget? Smaller advertisers are beginning to use simple online video ads, tagged and indexed for search engine pickup, to connect with local audiences. The question is: how can small companies create the most effective video ads on a budget? online-advertising-guru.blogspot.com http://online-advertising-guru.blogspot.com/2009/08/five-tips-for-creating-high-impact.html Sam Miles smiles932 6 5 0 1 Five Things PR Folks Can Learn About Social Media From Advertising urn:com:businessweek:bx:article:7120323273494651955-59fa9aa170664b34765ecf2767e7cc90 2009-09-03T10:51:47.370-04:00 Stop and think for a minute, though. Regardless of the media buy budgets, advertising agencies command big dollars. They land smart, creative people. They execute highly original ideas. They have a voice at a senior level. As much as folks on the PR side might hate to admit it, we can learn from the advertising folks. This is especially true as the different communications disciplines converge. Stop and think for a minute, though. Regardless of the media buy budgets, advertising agencies command big dollars. They land smart, creative people. They execute highly original ideas. They have a voice at a senior level. As much as folks on the PR side might hate to admit it, we can learn from the advertising folks. This is especially true as the different communications disciplines converge. socialmediatoday.com http://www.socialmediatoday.com/SMC/121382 George Millington II gmillingtonii402 2 1 0 1 Drink, drugs and copywriting urn:com:businessweek:bx:article:10658742080056384241-9b733002ba3d245c0eae82914fcf834c 2009-08-19T10:09:35.271-04:00 Guest post by Tom Albrighton The other day, a client facing a big marketing setback confided to me that he was going to go home, have a glass of wine and try to think it through. I nodded sympathetically. Many’s the time I’ve combined work with... Guest post by Tom Albrighton The other day, a client facing a big marketing setback confided to me that he was going to go home, have a glass of wine and try to think it through. I nodded sympathetically. Many’s the time I’ve combined work with... marketingdonut.co.uk http://www.marketingdonut.co.uk/blog/2009/08/drink-drugs-and-copywriting Marketing Donut mdonut591 3 3 0 0 The Future of Advertising - Marketing & Strategy Innovation Blog urn:com:businessweek:bx:article:17795306588424396846-a15360ae0b9001ea9bda31981e74e25b 2009-02-24T02:13:50.020-05:00 This week some required reading for the team at FreshNetworks has been this set of slides from John V Willshire at PHD Media, that he presented at the APA’s ‘Future of Advertising in One Afternoon’ conference. This is a great set of slides that look... This week some required reading for the team at FreshNetworks has been this set of slides from John V Willshire at PHD Media, that he presented at the APA’s ‘Future of Advertising in One Afternoon’ conference. This is a great set of slides that look... blog.futurelab.net http://blog.futurelab.net/2009/02/the_future_of_advertising_2.html Jacek Slominski jslominski382 24 23 1 0 Why a Lower Adwords Position Can Increase Your Website's Conversion Rate | bda urn:com:businessweek:bx:article:1962898162907162788-50bf2ebfe569700da8597d3e8b73e19e 2009-08-28T06:44:17.135-04:00 Is Google correct and the conversion rate remains the same wherever your ad is placed? Or can its position and content be optimised to attract a higher proportion of buyers, rather than browsers? Here's how... Is Google correct and the conversion rate remains the same wherever your ad is placed? Or can its position and content be optimised to attract a higher proportion of buyers, rather than browsers? Here's how... thinkbda.com http://www.thinkbda.com/2009/08/28/why-a-lower-adwords-position-can-increase-your-websites-conversion-rate/ Matt Ambrose mambrose409 2 2 0 0 Bridging the Gap Between Brand Promise and Expectation urn:com:businessweek:bx:article:8650814969218795789-1cb566f3ec1d5f7473858beec679c51c 2009-09-16T09:16:05.090-04:00 One of the first priorities in building your brand is to know who you are and why you matter before you uptake a brand strategy. I received some feedback on the post “12 Principles of Brand Strategy” and thought it would be important to discussion... One of the first priorities in building your brand is to know who you are and why you matter before you uptake a brand strategy. I received some feedback on the post “12 Principles of Brand Strategy” and thought it would be important to discussion... designdamage.com http://designdamage.com/blog/index.php/200909/bridging-the-gap-between-brand-promise-and-expectation/ Eric Tsai etsai275 0 0 0 0 Advertising Isn't Dead - the Advertising Philosophy Is urn:com:businessweek:bx:article:35605896026648546-ee2839381ba8d239a713e2de58bf78ff 2009-03-31T23:43:24.315-04:00 Last week a friend stopped me in my tracks with this question: "Should I feel dirty when I buy advertising?" He assumed I was going to say, "Yes." After all, I work at HubSpot, an inbound marketing software company with a view of traditional... Last week a friend stopped me in my tracks with this question: "Should I feel dirty when I buy advertising?" He assumed I was going to say, "Yes." After all, I work at HubSpot, an inbound marketing software company with a view of traditional... HubSpot's Inbound Internet Marketing Blog http://feedproxy.google.com/~r/HubSpot/~3/kf8KCSIz2gw/Advertising-Isn-t-Dead-the-Advertising-Philosophy-Is.aspx Ramon Ray rray849 16 16 0 0 Reader Survey: Email Newsletters -- Yea or Nay? urn:com:businessweek:bx:article:12317122436988407648-499f1f11e9bf08b8dd5583d4135112ec 2009-07-24T16:46:20.661-04:00 cp20.com http://cp20.com/Tracking/t.c?7Nat-4drQ-C6xS78 Joy Gendusa jgendusa672 2 1 1 0 5 Ways to Reach Social Media Audiences via Paid Search SEM/PPC and Sponsorship Tactics urn:com:businessweek:bx:article:16272080544960586049-47b2cb2f3c3ede1179883e4b079632da 2009-07-27T13:10:15.989-04:00 One of the key challenges with social media is figuring out how to measure success and how to tie pricing to performance. SEM (PPC) advertisers have already figured this piece out, and by combining the best of PPC SEM pricing and keyword-level targeting, it's only natural that SEM (Paid Search, PPC) managers can help bridge the gap between search and social media. One of the key challenges with social media is figuring out how to measure success and how to tie pricing to performance. SEM (PPC) advertisers have already figured this piece out, and by combining the best of PPC SEM pricing and keyword-level targeting, it's only natural that SEM (Paid Search, PPC) managers can help bridge the gap between search and social media. socialmediatoday.com http://www.socialmediatoday.com/SMC/112034 George Millington II gmillingtonii402 2 1 0 1 Wallstreet Mortgage Company: The come-back story urn:com:businessweek:bx:article:10082785948102683090-52c50abe75a94729ffa458a4111ab0b6 2009-08-05T15:48:13.795-04:00 Due to a downturn in the real estate market, WMC was looking for new ways to attract potential borrowers. In the past, the company’s marketing efforts had included a variety of tactics: newspaper and radio advertising, the Yellow Pages, regional real estate web sites and local sponsorships. However, none of these efforts were producing the desired results. Due to a downturn in the real estate market, WMC was looking for new ways to attract potential borrowers. In the past, the company’s marketing efforts had included a variety of tactics: newspaper and radio advertising, the Yellow Pages, regional real estate web sites and local sponsorships. However, none of these efforts were producing the desired results. online-advertising-guru.blogspot.com http://online-advertising-guru.blogspot.com/2009/08/wallstreet-mortgage-company-come-back.html Sam Miles smiles932 1 0 0 1 For BlackBerry, Obama’s Devotion Is Priceless urn:com:businessweek:bx:article:4217284253961209695-e4a671986b2bb5103ef453dc8d81f12f 2009-01-09T10:54:33.004-05:00 What could the “BlackBerry president” charge for his plugs of the device if he were not a public servant? More than $25 million, marketing experts say, and maybe as much as $50 million. What could the “BlackBerry president” charge for his plugs of the device if he were not a public servant? More than $25 million, marketing experts say, and maybe as much as $50 million. New York Times http://www.nytimes.com/2009/01/09/business/media/09blackberry.html?_r=1&partner=rss&emc=rss Tom Giles tgiles603 17 17 0 0 5 Highly Unusual Ways a Box Can Grow Your Business urn:com:businessweek:bx:article:15078953599349137472-727a6c202bd70db26ca91dca5133d755 2009-04-21T21:54:21.205-04:00 As consumers continue to change the way they react to marketing and advertising we as marketers need to think of ways to market that will stand out and offer value to customers. Here are a few creative ideas to get you thinking. As consumers continue to change the way they react to marketing and advertising we as marketers need to think of ways to market that will stand out and offer value to customers. Here are a few creative ideas to get you thinking. retailpackaging.com http://www.retailpackaging.com/pages/box-ideas-growing-business Josh Kashorek jkashorek765 8 8 0 0 Cockney rhyming slang cash machine highlights small business advertising opportunities urn:com:businessweek:bx:article:15154657258091247685-0691dab4f046206edf1e383cc5e9bb83 2009-08-25T08:39:06.169-04:00 You may have heard or read that a cash machine in the East end of London is to offer those making hole in the wall cash withdrawals the opportunity to select between the English language and Cockney English. This regional dialect cash machine has... You may have heard or read that a cash machine in the East end of London is to offer those making hole in the wall cash withdrawals the opportunity to select between the English language and Cockney English. This regional dialect cash machine has... marketingdonut.co.uk http://marketingdonut.co.uk/blog/2009/08/cockney-rhyming-slang-cash-machine-highlights-small-business-advertising-opportunities Marketing Donut mdonut591 0 0 0 0 137 Small Business Twitter Tips urn:com:businessweek:bx:article:9658429125153108279-2e8554f5d7443df694c263fc1c3d805f 2009-07-20T13:53:00.967-04:00 Smallbiztrends.com collects 137 Twitter tips for small businesses. It is a gold mine of information if you plan to use Twitter for your business. Smallbiztrends.com collects 137 Twitter tips for small businesses. It is a gold mine of information if you plan to use Twitter for your business. smallbiztrends.com http://smallbiztrends.com/2009/07/137-small-business-twitter-tips.html Josh Kashorek jkashorek765 2 1 0 1 Microsoft People Ready Campaign Enlists Print Titles - Advertising Age urn:com:businessweek:bx:article:8743267562694942654-07b5b3a3ed4eda037e30c74ad771ddc2 2009-01-22T14:58:20.902-05:00 Microsoft People Ready Campaign Enlists Print Titles Ads Mimic Editorial But Use Red Highlighter to Make Their Point by Maxwell Lakin Published: January 22, 2009 NEW YORK (AdAge.com) -- Loyal readers of Conde Nast Portfolio might have been inclined... Microsoft People Ready Campaign Enlists Print Titles Ads Mimic Editorial But Use Red Highlighter to Make Their Point by Maxwell Lakin Published: January 22, 2009 NEW YORK (AdAge.com) -- Loyal readers of Conde Nast Portfolio might have been inclined... adage.com http://adage.com/mediaworks/article?article_id=134015 Jenn LaRocco jlarocco496 14 14 0 0 Denny's "Diner" urn:com:businessweek:bx:article:5375866919668341495-f812a949809bba2cf0cc8c4ac14d6cbf 2009-03-13T01:00:00.000-04:00 From print to online advertising trends, advertising professionals can read all about the latest advertising news at Adweek. Keep on top of the latest happenings in the advertising world, from online video advertising to the From print to online advertising trends, advertising professionals can read all about the latest advertising news at Adweek. Keep on top of the latest happenings in the advertising world, from online video advertising to the Adweek Online http://c.moreover.com/click/here.pl?r1866074375&f=9791 12 12 0 0