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Bloomberg's Radical Plan for BusinessWeek: Better Editorial - Advertising Age

Bloomberg is looking at new opportunities to sell ad packages combining BusinessWeek and Bloomberg.com inventory, but the deal announced this evening does not, thankfully, seem to be a "synergy" play first and foremost.

adage.com. Added by Eric Mumford on October 14, 2009

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Reactions to Bloomberg's Radical Plan for BusinessWeek: Better Editorial - Advertising Age

Steve Bobrov shared a reaction in Business Exchange 41 days ago

“Hopefully, Bloomberg's short-term goals include quick recognition and retention of talented resources.”

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Eric Mumford shared a reaction in Business Exchange 41 days ago

“Not so sure this is about better editorial as much as it is about harvesting excellent existing editorial...”

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Bloomberg's Radical Plan for BusinessWeek: Better Editorial - Advertising Age

Reactions to Bloomberg's Radical Plan for BusinessWeek: Better Editorial - Advertising Age

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