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BUSINESS INNOVATION back to topic

Innovation, But What Kind?

In their haste to innovate, brands are sometimes creating disconnects with their loyal consumer base. When to innovate? How to innovate effectively? Those are the central questions to answer. . .

mediaweek.com. Added by Claire Ratushny on June 29, 2009

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Michael Fieramosca saved this article 132 days ago

Michael Fieramosca shared a reaction in Business Innovation 132 days ago

“Innovation just to ride a trend is a waste of money. Innovation in the approach to markets or messaging is brilliant”

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Robert Brands saved this article 132 days ago

Robert Brands shared a reaction in Business Innovation 132 days ago

“Unless you truly Innovate in Packaging, like Dual graphics, a graphics changes should not be considered innovation.”

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Innovation, But What Kind?

Reactions to Innovation, But What Kind?

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