Innovation: Using externally-oriented or ‘X’ teams can prove a winning strategy

Good teams can often fail when it comes to innovation. That’s the message from a new book by INSEAD Assistant Professor Henrik Bresman and MIT Professor Deborah Ancona. The reason such teams fail is not because of a lack of talent or they can’t work together, but because they don’t take into account external stakeholders and conditions.

“Good teams often fail because they don’t work...