Deposits: Measure What You Manage - FlowTracker Analytics Inc. - Bank deposit and loan product attrition, cannibalization and acquisition customer behavior analytics for financial institutions

Deposits: Measure what you manage Author: David B. McNab, CA President, FlowTracker Analytics Inc. BAI Banking Strategies, July, 2009, Bank Administration Institute, Chicago, USA What is “deposit acquisition?” At first blush, the answer seems...