Joke May Be on Toyota re Online Prank: Lack of Consent Voids Arbitration Pact, Appeals Court Says

It looks like the joke could be on Toyota Motor Sales USA Inc., concerning an unusual Internet advertising campaign the automaker developed with Saatchi & Saatchi North America Inc. to market its Matrix automobile. The campaign, which was targeted at young men, encouraged them to provide Toyota with the name of a friend or acquaintance. That individual would then receive an online invitation...