The Profit Paradox

A business that doesn'€™t make money wonâ€'t be around for very long. Profits, after all, are the engine that drives the world of commerce. Any idiot knows that. Unfortunately, idiots who do know that go out of business all the time. The US auto industry, integrated steel giants and many others who failed were extremely profit driven and, in fact, it was their quest for profits that was their...