Bud Light Lime “In the Can”: AdAge Gets it Bass Ackwards

The most successful beer marketers in the world have crossed a line. According to AdAge, a pun is "the final frontier" in "tasteless" beer advertising. In a spot for Bud Light Lime leaked on the Internet, everyday folks innocently confess to getting it "in the can" (some of them like it and want to do so again!). The punch line of the spot reveals that the popular...