Marketers Cheer Tiger Woods's Return

Tiger Woods is returning to golf after an eight-month hiatus, and a gaggle of marketers is looking for a boost from the comeback of the endorsement king.

Gatorade, which has had a formal relationship with Mr. Woods since 2007, is set to run a print ad in Sports Illustrated featuring a fan in the gallery holding up a homemade sign that reads: "Welcome Back Tiger."