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BUSINESS OF NEUROSCIENCE
Over the past decade, functional MRI has given us a better understanding of the brain, leading to proliferation of neuroscience applications in business and biomedicine. Some companies have used neuroimaging techniques to monitor viewers' responses to advertising campaigns. Pharmaceutical companies are developing drugs to enhance memory in healthy individuals. Doctors are implanting amputees with brain chips to control robotic limbs. Let's look at the intersection of the brain and business here.
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Intrigued with knowing what is really happening in consumers’ heads, researchers and suppliers are trying to apply...
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You may wonder, "Why now"? "Is it a fad?" We think not. Understanding how the brain works has...
Neuroscientists and researchers can collaborate to tap into consumers’ unconscious processes--uncovering consumer...
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A number of psychological studies have found that complete strangers can estimate your preferences better than you can.
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Neuroscience has a definite cool factor – but aside from pretty pictures of your brain on ads, is there real value in...
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Initial reports of Phase II study results of bapineuzumab, a humanized monoclonal antibody to beta amyloid being tested...
Top Sources: Business of Neuroscience
- bestwork.biz
- New York Times
- Reuters
- mreb.exbdblogs.com
- alzheimersreadingroom.com
- Times of India
- innovationexcellence.com
- Scientific American
- Washington Post
- BusinessWeek
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