accountNeuroscientists at Case Western Reserve University School of Medicine have made a dramatic breakthrough in their...
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BUSINESS OF NEUROSCIENCE
Over the past decade, functional MRI has given us a better understanding of the brain, leading to proliferation of neuroscience applications in business and biomedicine. Some companies have used neuroimaging techniques to monitor viewers' responses to advertising campaigns. Pharmaceutical companies are developing drugs to enhance memory in healthy individuals. Doctors are implanting amputees with brain chips to control robotic limbs. Let's look at the intersection of the brain and business here.
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A number of psychological studies have found that complete strangers can estimate your preferences better than you can.
I am witnessing the dawn of a new age of Alzheimers disease, an age that will be marked by the end of Alzheimers...
Biologism has two cardinal manifestations. One is the claim that the mind is the brain, or the activity of the brain,...
Research has linked peer pressure to many negative behaviors, but that's not the whole story. More studies are showing...
Erie Neuro Science | Brain Injury and Neurological Injury Resources Online | www.erieneuroscience.org
Neuroscientists and researchers can collaborate to tap into consumers’ unconscious processes--uncovering consumer...
Donepezil is marketed under the brand name Aricept by its developer Eisai (TSE) and partner Pfizer (PFE).
World's Largest Neuromarketing Company Applied Neuroscience Knowledge to Discover the Subconscious Reasons Beneath the...
You may wonder, "Why now"? "Is it a fad?" We think not. Understanding how the brain works has...
Bad market research can lull companies into complacency that hurts most when an upstart challenges the status quo for...
Initial reports of Phase II study results of bapineuzumab, a humanized monoclonal antibody to beta amyloid being tested...
come from? Share Email Image: Photograph by Adam Voorhes. Photographed at The Department of Psychology and Institute...
A.K. Pradeep, founder and chief executive of NeuroFocus, says that how you display visual information will...
At the White House on Monday, President Barack Obama met in the Oval Office with the seven U.S. recipients of the 2010...
If you are interested in why people do what they do, why they buy what they buy, or why they behave like they do, then...
I know what you’re thinking because it’s what I was thinking before I went to this event: “What the heck does the...
We want to bring people together from diverse backgrounds to work in a large, university-type institute in advanced...
Most invention and breakthroughs in science are accompanied by what is later described as "a sudden flash of...
Last weekend, I attended the annual ADHD Coaches Organization (ACO) Conference in Chicago, IL, USA to learn more about...
Podcast with Antonio Rangel on Neuroeconomics "Better Public Policy Via Brain Reading. Dr. J. chats with...
Suppose scientists could erase certain memories by tinkering with a single substance in the brain. Could make you...
Companies want to turn the hiring process into a science. But to me, there's much more to lose when you remove human...
Affinity Healthcare LLC, a multi-specialty medical group practice with northwest Chicago suburban offices located in...
Dr. A.K. Pradeep, CEO and founder of NeuroFocus, talk about his book, The Buying Brain and the new and exciting world...
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