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BUSINESS OF NEUROSCIENCE
Over the past decade, functional MRI has given us a better understanding of the brain, leading to proliferation of neuroscience applications in business and biomedicine. Some companies have used neuroimaging techniques to monitor viewers' responses to advertising campaigns. Pharmaceutical companies are developing drugs to enhance memory in healthy individuals. Doctors are implanting amputees with brain chips to control robotic limbs. Let's look at the intersection of the brain and business here.
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Recent news on this topic.
Intrigued with knowing what is really happening in consumers’ heads, researchers and suppliers are trying to apply...
Much of the recent buzz around neuroscience in market research has centered on expensive brain scans, but if your...
Neuroscience has a definite cool factor – but aside from pretty pictures of your brain on ads, is there real value in...
Neuroscientists at Case Western Reserve University School of Medicine have made a dramatic breakthrough in their...
A number of psychological studies have found that complete strangers can estimate your preferences better than you can.
I am witnessing the dawn of a new age of Alzheimers disease, an age that will be marked by the end of Alzheimers...
Research has linked peer pressure to many negative behaviors, but that's not the whole story. More studies are showing...
Erie Neuro Science | Brain Injury and Neurological Injury Resources Online | www.erieneuroscience.org
Donepezil is marketed under the brand name Aricept by its developer Eisai (TSE) and partner Pfizer (PFE).
Neuroscientists and researchers can collaborate to tap into consumers’ unconscious processes--uncovering consumer...
Bad market research can lull companies into complacency that hurts most when an upstart challenges the status quo for...
Initial reports of Phase II study results of bapineuzumab, a humanized monoclonal antibody to beta amyloid being tested...
At the White House on Monday, President Barack Obama met in the Oval Office with the seven U.S. recipients of the 2010...
particularly in a business that���s long term,��� Mr Martin said. ���Elan is focusing on an area of neuroscience that...
part of the CAS) will develop a center to advance the application of neuroimaging to basic and cognitive neuroscience...
think of ourselves as rational creatures. We watch our backs, weigh the odds, pack an umbrella. But both neuroscience...
Amgen, Inc Amylin Pharmaceuticals, Inc Bayer Corporation BIOMEDICAL DEVELOPMENT CORPORATION Bristol-Myers Squibb...
plans for continuing to address major medical needs and build on its market leadership in five therapeutic areas:...
accidents. The phenomenon is known as ��inattentional deafness��. Study leader Professor Nilli Lavie, from the...
Company has acquired the rest of a company, NeuroFocus, that specializes in the nascent realm of researching whether...
was at the center of a recent dispute with the Advertising Research Foundation. The foundation had worked with...
fundamental biology of animals and other organisms that live in extreme environments. 'Understanding their cell and...
A.K. Pradeep. More on Press Releases Market Activity Nielsen Holdings N.V.| NLSN NeuroFocus leverages ground-breaking...
decline," John Morrison of the Mount Sinai School of Medicine, whose study appears in the Journal of Neuroscience,...
Top Sources: Business of Neuroscience
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Registered Nurse (RN), Seasonal neuroscience Unit 6 South The Antidote To Travel Nursing
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