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BUSINESS OF NEUROSCIENCE
Over the past decade, functional MRI has given us a better understanding of the brain, leading to proliferation of neuroscience applications in business and biomedicine. Some companies have used neuroimaging techniques to monitor viewers' responses to advertising campaigns. Pharmaceutical companies are developing drugs to enhance memory in healthy individuals. Doctors are implanting amputees with brain chips to control robotic limbs. Let's look at the intersection of the brain and business here.
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such studies: according to a team of well-respected scientists, they amount to little more than voodoo science.
The merging of neuroscience, architecture, psychology and virtual reality is allowing researchers to track the brain...
Neuroeconomist suggests we try to overcome our fear of loss, which suppresses exploratory activity and risk taking
A new study by researchers at Vanderbilt University in Nashville and Albert Einstein College of Medicine in New York...
says Morris, who is giving a lecture on dance and Parkinson's this weekend at the Society for Neuroscience's annual...
they had seen before than did those in the control group. The findings, published in the Journal of Neuroscience, could...
It sounds like a cross between “Mad Men” and “Weird Science”: using magnetic resonance imaging to study brain waves and...
that would obviously be the best thing to do,' says Martha Farah, director of the Center for Cognitive Neuroscience at...
What if you could just take a pill and all of a sudden remember to pay your bills on time? What if, thanks to modern...
Facing an important job interview, the college graduate searches her closet for the perfect outfit, then rifles through...
is our own--private, secret, and unknowable by anyone else. Until now, that is. As correspondent Lesley Stahl reports,...
filled with spanking new supplies; then going through the motions of her day, while a corner of her brain wonders what...
own - private, secret, and unknowable by anyone else. Until now, that is. As correspondent Lesley Stahl reports,...
and acting at the very time new approaches are required. In Berns' words: 'The most concrete thing that neuroscience...
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Top Sources: Business of Neuroscience
- New York Times
- Reuters
- mreb.exbdblogs.com
- alzheimersreadingroom.com
- Times of India
- innovationexcellence.com
- Scientific American
- Washington Post
- BusinessWeek
- wired.com
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