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BUSINESS OF NEUROSCIENCE
Over the past decade, functional MRI has given us a better understanding of the brain, leading to proliferation of neuroscience applications in business and biomedicine. Some companies have used neuroimaging techniques to monitor viewers' responses to advertising campaigns. Pharmaceutical companies are developing drugs to enhance memory in healthy individuals. Doctors are implanting amputees with brain chips to control robotic limbs. Let's look at the intersection of the brain and business here.
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is our own--private, secret, and unknowable by anyone else. Until now, that is. As correspondent Lesley Stahl reports,...
A new study by researchers at Vanderbilt University in Nashville and Albert Einstein College of Medicine in New York...
Propranolol erases physiological effects of trauma, study finds
The most common form of dementia may be closely related to another common disease of old-age - type II diabetes, say...
Nicholas Carr — author of last July’s Atlantic cover story, “Is Google Making Us Stupid?” — believes the distracted...
The monster Caliban, according to his master, Prospero, was “a devil, a pure devil, on whose nature nurture can never...
For a decade or so, brain studies have seemed on the brink of answering questions about the nature of consciousness,...
yes, it worked. Today, they also need to limit access to self-absorption technology. Klemm is a professor of...
Direct connections from brains to computers may someday help free paralyzed people from the constraints of their bodies.
Video: DNA-Based Investing Strategies with Jason Zweig. Science can tell the difference between nature and nurture.
They sit demurely in rows of plastic chairs, hands in their laps, awaiting instructions. They have been dressed...
Learning to use an implanted brain electrode to control a prosthetic or robotic arm might be easier than researchers...
Paying attention isn't a simple act of self-discipline, but a cognitive ability with deep neurobiological roots — and...
tend to use on a daily basis,' said Golomb. The study has been published in the Journal of Neuroscience .
Disgust over an unfair or immoral social situation is hard-wired into the human body as strongly as the reaction to a...
If the future of artificial intelligence is based on the notion that the mind is really not a computer system, then...
The brain does not multi-task. But many corporate cultures accept - even demand multi-tasking. This has huge...
Kevin Warwick’s new robot behaves like a child. “Sometimes it does what you want it to, and sometimes it doesn’t,” he...
National Neurotechnology Initiative Act seeks to accelerate development of new treatments for brain and nervous system...
The downturn begs for ingenuity. Unfortunately, the brain's natural response to fear is the opposite -an important...
Every courtroom is a laboratory of human nature, where jurists clinically question our memory, behavior, sanity and...
Top Sources: Business of Neuroscience
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- alzheimersreadingroom.com
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