accountInterview with Peter Kissinger, CEO of the AAA Foundation for Driving Safety, on recent brain training agreement.
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BUSINESS OF NEUROSCIENCE
Over the past decade, functional MRI has given us a better understanding of the brain, leading to proliferation of neuroscience applications in business and biomedicine. Some companies have used neuroimaging techniques to monitor viewers' responses to advertising campaigns. Pharmaceutical companies are developing drugs to enhance memory in healthy individuals. Doctors are implanting amputees with brain chips to control robotic limbs. Let's look at the intersection of the brain and business here.
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* Futurists and science-fiction writers speculate about a time when brain activity will merge with computers.
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