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BUSINESS-TO-BUSINESS MARKETING

Business-to-business (B2B) is a term commonly used to describe electronic commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G). B2B is also commonly used as an adjective to describe any activity, be it B2B marketing, sales, or e-commerce, that occurs between businesses and other businesses rather than between businesses and consumers.

Business-to-Business Marketing is part of Business Exchange, suggested by Michael Herman. This topic contains 2,066 news and 3,455 blog items. Read updated news, blogs, and resources about Business-to-Business Marketing. Find user-submitted articles and reactions on Business-to-Business Marketing from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

He Said, She Saidmore

When we throw out a concept to stand on its own, we leave too much to chance.

Why Doesn't Social Media Work for Traditional B2B Marketers? Because T...more

Traditional B2B marketers who resist social media aren't much different. They resist social media because it doesn't...

Are You Collaborating or Negotiating? - Professional Services Marketin...more

Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration?...

Business.com Releases 2009 B2B Social Media Benchmarking Studymore

Want to know if social media is relevant for B2B companies? Based on insights from nearly 3,000 business professionals,...

MLC | You Aren’t As Unique As You May Thinkmore

Unique benefits are key to driving greater loyalty with the customer experience. The problem: we're not as unique as...

Market With Meaning - Creating a Marketing Campaignmore

Don't offer your customers products--offer them solutions, connections and satisfaction. When it comes to marketing to...

The Foundation for Great Marketing is Great Datamore

Data is key to all your marketing efforts. Whether it is segmentation, personalization, lead scoring, lead routing, or...

The Basics Of Project Management for Marketingmore

Good project management has to occur throughout your organization to be successful. I want to reiterate the point I...

Replacing the Marketing Calendar with Project Managementmore

Even your Marketing budget could be identified and tracked by a Project Management System. A calendar cannot manage the...

Are you ready to give up your Marketing Calendar?more

The most apparent problem: tasks are not getting handed off well or at the wrong time to others. Another problem may...

IBM's Global CIO Studymore

Recently, IBM announced their 2009 study on CIOs and their issues. CIOs discussed today's business challenges and how...

Key findings of the 2009 Customer Reference Program Benchmark Reportmore

The report paints a broad picture of customer reference programs, describing a range of operational characteristics and...

New Research Highlights Top Social Media Resources for Business Inform...more

The recently released Business.com 2009 Business Social Media Benchmarking Study finds that, among nearly 2,400 study...

Top 10 Integrated Marketing Trends: Beware of Hyperfocus more

Using data and observations gleaned from recent consulting projects and a extensive industry-watching, Franks compiled...

MLC | Sales and Marketing: Does the Left Hand Know the Right Hand Exis...more

B2B marketers have long sought a solution for the seemingly intractable problem that is their relationship with Sales.

New Social Media Marketing Program for Professionalsmore

Rebar announces ProSocial - a social media marketing program designed specifically for professional service firms.

MLC | The Power of Fixed Numbersmore

Some aspects of marketing operations are likely to be fixed. Identifying such “fixed” metrics makes for a powerful...

10 Tips For A Successful Tradeshow - Professional Services Marketing T...more

Yesterday I mentioned that the Small Business Expo is coming up in a couple of week, so today I thought I would post...

Make A Connection With Your Small Business Advertisingmore

The most effective form of advertising for small businesses has long been direct mail.

B2B Social Media Resources for B2B Marketersmore

Collection of the best B2B social media strategy advice, tactics, case studies, metrics and more from around the web.

Measuring B2B Social Media ROI - 3 Challengesmore

B2B marketers are rapidly incorporating social media into their marketing mix, and for good reason. But ROI measurement...

B2B Social Media Case Study of Business.commore

Case study about the development of Business.com's social media presence through Twitter and blogs. Includes facts,...

A Little Law applied in Lean Marketingmore

Understanding some of the drivers of this process is much simpler than you might think. A simple equation called...

Your Marketing Vision should define your Customer’s Core Problemmore

As you segment, each segment will include fewer customers. However, it should enable you to identify the individual...

Most Marketing Systems are Out of Control.more

They have not been managed with understanding of the process speed and the effect of the flow on the process.

Topic Feed: Most active content in Business-to-Business Marketing

Top Sources: Business-to-Business Marketing

  • marketingthatmatters.blogspot.com
  • Canadian Marketing Blog - Canadian Marketing Association
  • smallbiztrends.com
  • iPmart® forum
  • blog.rebarbusinessbuilders.com
  • smartbusinessresults.com
  • business901.com
  • blogs.business.com
  • business901.com
  • blog.marketo.com

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