From 1.0 to 4.0 in 130,000 Years: Pricing’s Extraordinary Adventure from Haggling to Scientific Micromarketing

Pricing has evolved from the ancient art of haggling to the application of scientific methods to the micromarket. In a sense we are going back to the unique knowledge of individual customers and products that existed in the old bazaars and town squares – but we’re armed with powerful technological tools of the 21st century. The world of Pricing 4.0 is upon us.