Most Active Articles 2009-11-24T14:13:38.967-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:business-to-business-marketing Michael Herman mherman981 urn:com:businessweek:bx:article:8317107951928523353-944e03799da69d0180511f343a1483b3 2009-11-24T13:49:25.506-05:00

In this noisy environment, how are you going to get heard? Simplify. Simplicity is beauty.

In this noisy environment, how are you going to get heard? Simplify. Simplicity is beauty. http://budurl.com/r6pv Kim McMahon kmcmahon736 0 0 0 0 urn:com:businessweek:bx:article:15243415457759362807-9765834c312856c0e25c39a484b1542b 2009-11-12T14:12:48.385-05:00

Traditional B2B marketers who resist social media aren't much different. They resist social media because it doesn't work when they use it as another outbound marketing channel. Instead of rejecting social media as a channel, traditional marketers need to reject their outbound approach to marketing.

Traditional B2B marketers who resist social media aren't much different. They resist social media because it doesn't work when they use it as another outbound marketing channel. Instead of rejecting social media as a channel, traditional marketers need to reject their outbound approach to marketing. http://blog.hubspot.com/blog/tabid/6307/bid/5303/Why-Doesn-t-Social-Media-Work-for-Traditional-B2B-Marketers-Because-They-re-Traditional-B2B-Marketers.aspx George Millington II gmillingtonii402 17 14 1 2 urn:com:businessweek:bx:article:14345287684318526280-e827e8d949a80a71f290796f120e3e27 2009-11-19T13:08:34.989-05:00

When we throw out a concept to stand on its own, we leave too much to chance.

When we throw out a concept to stand on its own, we leave too much to chance. http://blog.rebelbrown.com/phoenixrising/2009/11/hesaidshesaid.html Rebel Brown rbrown311 4 2 0 2 urn:com:businessweek:bx:article:12085903822568143090-0fa5d12fb08b9ffe3810802c16d28cc3 2009-11-17T09:47:01.272-05:00

Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know I’m biased,...

Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know I’m biased,... http://blog.rebarbusinessbuilders.com/rebar/2009/11/are-you-collaborating-or-negotiating.html Bill Brelsford bbrelsford457 3 3 0 0 urn:com:businessweek:bx:article:9679176239960238794-64a790e4a625c882106e8c715dc0bec3 2009-11-16T21:56:41.163-05:00

Want to know if social media is relevant for B2B companies? Based on insights from nearly 3,000 business professionals, this free 57 page report contains 63 charts with all the facts and stats you need to create, or optimize, your B2B social media strategy.

Want to know if social media is relevant for B2B companies? Based on insights from nearly 3,000 business professionals, this free 57 page report contains 63 charts with all the facts and stats you need to create, or optimize, your B2B social media strategy. http://blogs.business.com/b2b-online-marketing/2009/b2b-social-media-benchmarking-study-released/ Ben Hanna bhanna493 4 4 0 0 urn:com:businessweek:bx:article:11021845365592797351-ae3a55096c1b99ce9f907674ad3d7a76 2009-11-17T13:42:30.997-05:00

Unique benefits are key to driving greater loyalty with the customer experience. The problem: we're not as unique as we think we are.

Unique benefits are key to driving greater loyalty with the customer experience. The problem: we're not as unique as we think we are. http://mlcwideangle.exbdblogs.com/2009/11/16/uniqueness-is-a-matter-of-perspective/ Marketing Leadership Council tkoopersmith354 0 0 0 0 urn:com:businessweek:bx:article:5269042915695522409-1fd4b0ea9ad5592fa003edb9c056e11e 2009-11-11T11:59:13.017-05:00

Don't offer your customers products--offer them solutions, connections and satisfaction. When it comes to marketing to today’s customers, it’s not enough to win a share of their wallet. You’ve got to win their hearts, minds and, sometimes, their taste buds, too.

Don't offer your customers products--offer them solutions, connections and satisfaction. When it comes to marketing to today’s customers, it’s not enough to win a share of their wallet. You’ve got to win their hearts, minds and, sometimes, their taste buds, too. http://www.entrepreneur.com/marketing/marketingideas/article203938.html Eric Tsai etsai275 10 9 1 0 urn:com:businessweek:bx:article:10112538342582513250-d6faa85335f46d6b74dcb972903f7a66 2009-11-15T09:33:35.548-05:00

Even your Marketing budget could be identified and tracked by a Project Management System. A calendar cannot manage the complexities of today’s marketing. Developing good Project Management techniques is imperative.

Even your Marketing budget could be identified and tracked by a Project Management System. A calendar cannot manage the complexities of today’s marketing. Developing good Project Management techniques is imperative. http://business901.com/blog1/replacing-the-marketing-calendar-with-project-management/ Joe Dager jdager118 4 4 0 0 urn:com:businessweek:bx:article:5356834329305192014-74ded98128ab1a3d7378be6d24b3f5b8 2009-11-15T23:20:41.684-05:00

Good project management has to occur throughout your organization to be successful. I want to reiterate the point I made before, Scheduling is not Project Management.

Good project management has to occur throughout your organization to be successful. I want to reiterate the point I made before, Scheduling is not Project Management. http://business901.com/blog1/basics-of-project-management-for-marketing/ Joe Dager jdager118 2 2 0 0 urn:com:businessweek:bx:article:2405416291832796298-e1773f9cf022ffa250d2e2c6df5d4d4b 2009-11-16T19:24:47.254-05:00

Data is key to all your marketing efforts. Whether it is segmentation, personalization, lead scoring, lead routing, or marketing analysis, if you don’t have clean and consistent data, your efforts will be built on the shakiest of foundations.

Data is key to all your marketing efforts. Whether it is segmentation, personalization, lead scoring, lead routing, or marketing analysis, if you don’t have clean and consistent data, your efforts will be built on the shakiest of foundations. http://www.focus.com/ugr/research/marketing/foundation-great-marketing-great-data/ Trevor Usken tusken827 0 0 0 0 urn:com:businessweek:bx:article:6323905991180062370-f47a1a8d1f50c9348a144af4948f052f 2009-11-15T08:44:07.881-05:00

The most apparent problem: tasks are not getting handed off well or at the wrong time to others. Another problem may be, everyone’s priorities seem all mixed up, and one or two people or departments seem to be a enormous bottleneck.

The most apparent problem: tasks are not getting handed off well or at the wrong time to others. Another problem may be, everyone’s priorities seem all mixed up, and one or two people or departments seem to be a enormous bottleneck. http://business901.com/blog1/how-do-you-know-your-ready-to-give-up-your-marketing-calendar/ Joe Dager jdager118 1 1 0 0 urn:com:businessweek:bx:article:7774380558545989194-700ab6b42fcce401b259ceb0dd52f504 2009-11-12T12:37:58.133-05:00

Recently, IBM announced their 2009 study on CIOs and their issues. CIOs discussed today's business challenges and how they are contributing to growing profits for their companies. This was based on over 2,500 CIOs from 15 industries in 75 countries.

Recently, IBM announced their 2009 study on CIOs and their issues. CIOs discussed today's business challenges and how they are contributing to growing profits for their companies. This was based on over 2,500 CIOs from 15 industries in 75 countries. http://www.buyersteps.com/profiles/blogs/ibms-global-cio-study John W Ryan jryan806 5 5 0 0 urn:com:businessweek:bx:article:5754844786412777759-78b920213c4c57bd8ff952b79be27d7a 2009-11-10T20:30:41.013-05:00

The report paints a broad picture of customer reference programs, describing a range of operational characteristics and performance metrics. At a time when businesses are coming...

The report paints a broad picture of customer reference programs, describing a range of operational characteristics and performance metrics. At a time when businesses are coming... http://www.focus.com/ugr/research/marketing/key-findings-2009-customer-reference-program-benchmark/ Trevor Usken tusken827 4 4 0 0 urn:com:businessweek:bx:article:306693435039989648-b8e4d2d19ebf97b347c0588f9e0832cc 2009-11-06T11:20:24.739-05:00

The recently released Business.com 2009 Business Social Media Benchmarking Study finds that, among nearly 2,400 study participants turning to social media channels for business-relevant information, the most popular resources are webinars and podcasts followed by ratings/reviews of business products and services. Utilizing social bookmarking sites and engaging in discussions on 3rd party sites had the lowest participation rates.

The recently released Business.com 2009 Business Social Media Benchmarking Study finds that, among nearly 2,400 study participants turning to social media channels for business-relevant information, the most popular resources are webinars and podcasts followed by ratings/reviews of business products and services. Utilizing social bookmarking sites and engaging in discussions on 3rd party sites had the lowest participation rates. http://blogs.business.com/b2b-online-marketing/2009/top-social-media-for-business/ Ben Hanna bhanna493 4 3 1 0 urn:com:businessweek:bx:article:7521868206296668288-2f1c533b6297d7c002a30e98d297336a 2009-10-28T12:47:53.663-04:00

Using data and observations gleaned from recent consulting projects and a extensive industry-watching, Franks compiled the following top 10 trends to help integrated marketers navigate the choppy waters she expects to see in 2010.

Using data and observations gleaned from recent consulting projects and a extensive industry-watching, Franks compiled the following top 10 trends to help integrated marketers navigate the choppy waters she expects to see in 2010. http://www.marketingcharts.com/television/top-10-integrated-marketing-trends-beware-of-hyperfocus-10876 Eric Tsai etsai275 11 9 1 1 urn:com:businessweek:bx:article:11204009140250879013-d1c92f1d304d0b43209b6941968bef13 2009-11-06T07:33:14.292-05:00

Rebar announces ProSocial - a social media marketing program designed specifically for professional service firms.

Rebar announces ProSocial - a social media marketing program designed specifically for professional service firms. http://www.prlog.org/10402368-social-media-program-for-professional-service-firms-launched-by-kansas-city-marketing-coach.html Bill Brelsford bbrelsford457 1 0 1 0 urn:com:businessweek:bx:article:17070847364472385166-d33c7c179e12509105b2d99b64ab35f7 2009-11-10T17:08:00.601-05:00

B2B marketers have long sought a solution for the seemingly intractable problem that is their relationship with Sales. Driving higher levels of customer loyalty and preference require a strong partnership between the functions, yet Marketing seems to take a back seat. It’s time for Marketing to identify the challenges to a more productive relationship and make the case for a seat at the table.

B2B marketers have long sought a solution for the seemingly intractable problem that is their relationship with Sales. Driving higher levels of customer loyalty and preference require a strong partnership between the functions, yet Marketing seems to take a back seat. It’s time for Marketing to identify the challenges to a more productive relationship and make the case for a seat at the table. http://mlcwideangle.exbdblogs.com/2009/11/10/sales-and-marketing-does-the-left-hand-know-the-right-hand-exists/ Marketing Leadership Council tkoopersmith354 1 1 0 0 urn:com:businessweek:bx:article:14313665702464821648-4c88f2c1ca4b63b142853045369aba3f 2009-11-10T17:03:54.277-05:00

Some aspects of marketing operations are likely to be fixed. Identifying such “fixed” metrics makes for a powerful decision-support tool.

Some aspects of marketing operations are likely to be fixed. Identifying such “fixed” metrics makes for a powerful decision-support tool. http://mlcwideangle.exbdblogs.com/2009/11/10/the-power-of-fixed-numbers/ Marketing Leadership Council tkoopersmith354 0 0 0 0 urn:com:businessweek:bx:article:913682551892128748-b50fa391fd7444385fa43ba45cb345a8 2009-11-03T07:31:46.479-05:00

The most effective form of advertising for small businesses has long been direct mail.

The most effective form of advertising for small businesses has long been direct mail. http://www.smallbusinessadvertisingarticles.com/Article/Make-A-Connection-With-Your-Small-Business-Advertising/52922 Myhammer UK zpanthaky227 3 2 1 0 urn:com:businessweek:bx:article:14360402638184450369-95e0a06b14ad7802c15822db187ac9b6 2009-11-10T09:01:17.818-05:00

Yesterday I mentioned that the Small Business Expo is coming up in a couple of week, so today I thought I would post some helpful hints for getting the most out of your tradeshow booth. Before the show Prepare 3-6 questions that will stimulate...

Yesterday I mentioned that the Small Business Expo is coming up in a couple of week, so today I thought I would post some helpful hints for getting the most out of your tradeshow booth. Before the show Prepare 3-6 questions that will stimulate... http://blog.rebarbusinessbuilders.com/rebar/2009/11/10-tips-for-a-successful-tradeshow.html Bill Brelsford bbrelsford457 0 0 0 0 urn:com:businessweek:bx:article:17350862017832054216-659e0e8d6d57ef1bc91041034bfb4d3c 2009-10-23T12:00:24.932-04:00

B2B marketers are rapidly incorporating social media into their marketing mix, and for good reason. But ROI measurement is a challenge. B2B social media expert Tom Pick describes the three top challenges involved in measuring B2B social media ROI.

B2B marketers are rapidly incorporating social media into their marketing mix, and for good reason. But ROI measurement is a challenge. B2B social media expert Tom Pick describes the three top challenges involved in measuring B2B social media ROI. http://blogs.business.com/b2b-online-marketing/2009/challenges-measuring-b2b-social-media-roi/ Ben Hanna bhanna493 8 7 1 0 urn:com:businessweek:bx:article:8281058724895971834-50df03bd2c9b38d4884f5497985b8edd 2009-11-05T13:00:28.424-05:00

Collection of the best B2B social media strategy advice, tactics, case studies, metrics and more from around the web.

Collection of the best B2B social media strategy advice, tactics, case studies, metrics and more from around the web. http://blogs.business.com/b2b-online-marketing/b2b-social-media/ Ben Hanna bhanna493 3 3 0 0 urn:com:businessweek:bx:article:16394312171370022265-b409bbf41326d74b7dadd566b72c363f 2009-11-05T13:04:03.241-05:00

Case study about the development of Business.com's social media presence through Twitter and blogs. Includes facts, stats and insights.

Case study about the development of Business.com's social media presence through Twitter and blogs. Includes facts, stats and insights. http://blogs.business.com/b2b-online-marketing/2009/businesscom-b2b-social-media-case-study/ Ben Hanna bhanna493 4 4 0 0 urn:com:businessweek:bx:article:11164132193354538032-12215c7cdcca22c42cb9625059b0546f 2009-11-06T09:36:58.280-05:00

Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will take any prospect to be turned into a sale simply by counting how many customers are in your funnel and how many sales we complete each day, week, etc.

Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will take any prospect to be turned into a sale simply by counting how many customers are in your funnel and how many sales we complete each day, week, etc. http://business901.com/blog1/a-little-law-applied-in-lean-marketing/# Joe Dager jdager118 2 2 0 0 urn:com:businessweek:bx:article:15628247961909909616-8e686c8ffe62fbd9452742793003fa19 2009-11-03T10:39:26.219-05:00

As you segment, each segment will include fewer customers. However, it should enable you to identify the individual stages more effectively or determine your material and information flow needed in each step.

As you segment, each segment will include fewer customers. However, it should enable you to identify the individual stages more effectively or determine your material and information flow needed in each step. http://business901.com/blog1/your-marketing-vision-should-define-your-customers-core-problem/# Joe Dager jdager118 5 5 0 0