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BUSINESS-TO-BUSINESS MARKETING

Business-to-business (B2B) is a term commonly used to describe electronic commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G). B2B is also commonly used as an adjective to describe any activity, be it B2B marketing, sales, or e-commerce, that occurs between businesses and other businesses rather than between businesses and consumers.

Business-to-Business Marketing is part of Business Exchange, suggested by Michael Herman. This topic contains 2,385 news and 1,361 blog items. Read updated news, blogs, and resources about Business-to-Business Marketing. Find user-submitted articles and reactions on Business-to-Business Marketing from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

Yammer Looks Smart - A Quick Reviewmore

is relatively new and is funded by two venture capital funds; Founders Fund and Charles River Ventures.

An Irresistable Force Meets an Immovable Object: The Result is Six Sig...more

An Irresistable Force Meets an Immovable Object: The Result is Six Sigma Marketing February 17, 2009 – 11:30 am Six...

Most Marketing Systems are Out of Control.more

They have not been managed with understanding of the process speed and the effect of the flow on the process.

Definitive Guide to Lead Nurturingmore

Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s...

Why Local Social Media is important.more

Is local Social Media important and why.

From 1.0 to 4.0 in 130,000 Years: Pricing’s Extraordinary Adventure fr...more

Pricing has evolved from the ancient art of haggling to the application of scientific methods to the micromarket.

Secured a spot in the Harpoon brewery b2b ride, anyone else riding...more

I'm so lucky to get in, kept telling me "requested quantity not available".

Tech Buyers Use Collateral for Purchase Decisionsmore

Find out what tech buyers value in the collateral they use for purchase decisions. And what they do with it.

Equipment Manufacturer - Need a Marketing Plan? : Business901more

Mplans.com: Excerpt from Marketing Plan Pro Sample Plan Marketing Vision: The Road Construction industry is poised to...

Are you ready to give up your Marketing Calendar?more

The most apparent problem: tasks are not getting handed off well or at the wrong time to others. Another problem may...

BusinessWeek Twitters; PR Fluttersmore

Recently, someone posted the Twitter addresses of all of the BusinessWeek editorial staff. What makes this especially...

MLC | The Power of Fixed Numbersmore

Some aspects of marketing operations are likely to be fixed. Identifying such “fixed” metrics makes for a powerful...

MLC | Sales and Marketing: Does the Left Hand Know the Right Hand Exis...more

B2B marketers have long sought a solution for the seemingly intractable problem that is their relationship with Sales.

Attendees at MagNet learn the truth: audits mattermore

At a seminar called "On the Plan: What Media Buyers Want Now"" held last week at MagNet, panelists Laura...

If you control it well, it flows well!more

When a process flows well you typically get great results! You can think of all the analogies to this statement but...

Narrow is the New Wide for B2B Marketing Contentmore

Sometimes marketing communications make people feel like they're getting deluged by a fire hose. Marketers cram all...

WHEN YOU EXPAND YOUR PRODUCT LINE, WHERE I WOULD START?more

But do you spend the time on analyzing what you are really good at? I mean think about it, what are you good at?...

White Papers #1 Info Source for Tech Buyersmore

It may not be glamorous, but the tried-and-true white paper is still the No. 1 most influential piece of collateral...

Buzzwords are BS!more

Three adjectives and a noun are not a positioning statement.

Effective Product Marketing : Business901more

As I reviewed my first day, the list above me reminded very much of what we go through in our Duct Tape Marketing...

Marketing and Social Media That Matters..the B2B perspective: Getting ...more

In an earlier post entitled The Importance of Strategic References I talked about how I worked with the Michener...

Office Space Design, Cause & Effectmore

When you are planning an office space, whether it be an individual office or the conference room, or the reception area...

NM Marketing Communications Develops 'Green' White Paper Detailing the...more

GLENVIEW, Ill., Nov. 10 /PRNewswire/ -- Going green with your business-to-business marketing communications is the best...

Three metrics that are more useful than Cost | Marketingmore

Three metrics that are more useful than Cost per Lead When compared to Cost per Lead, three metrics are more useful...

The Importance of Transparencymore

In my last few posts, I have been emphasizing the importance of leadership in building collaborative teams.

Topic Feed: Most active content in Business-to-Business Marketing

Top Sources: Business-to-Business Marketing

  • rebarbusinessbuilders.com
  • emailwire.com
  • business901.com
  • marketingthatmatters.blogspot.com
  • buyerpersonainsights.com
  • b2bbloggers.com
  • blog.rebarbusinessbuilders.com
  • mlcwideangle.exbdblogs.com
  • compukol.com
  • blog.rebarbusinessbuilders.com

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