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BUSINESS-TO-BUSINESS MARKETING
Business-to-business (B2B) is a term commonly used to describe electronic commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G). B2B is also commonly used as an adjective to describe any activity, be it B2B marketing, sales, or e-commerce, that occurs between businesses and other businesses rather than between businesses and consumers.
Business-to-Business Marketing is part of Business Exchange, suggested by
Michael Herman.
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An Irresistable Force Meets an Immovable Object: The Result is Six Sigma Marketing February 17, 2009 – 11:30 am Six...
They have not been managed with understanding of the process speed and the effect of the flow on the process.
Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s...
Is local Social Media important and why.
Pricing has evolved from the ancient art of haggling to the application of scientific methods to the micromarket.
I'm so lucky to get in, kept telling me "requested quantity not available".
Find out what tech buyers value in the collateral they use for purchase decisions. And what they do with it.
Mplans.com: Excerpt from Marketing Plan Pro Sample Plan Marketing Vision: The Road Construction industry is poised to...
The most apparent problem: tasks are not getting handed off well or at the wrong time to others. Another problem may...
Recently, someone posted the Twitter addresses of all of the BusinessWeek editorial staff. What makes this especially...
Some aspects of marketing operations are likely to be fixed. Identifying such “fixed” metrics makes for a powerful...
B2B marketers have long sought a solution for the seemingly intractable problem that is their relationship with Sales.
At a seminar called "On the Plan: What Media Buyers Want Now"" held last week at MagNet, panelists Laura...
When a process flows well you typically get great results! You can think of all the analogies to this statement but...
Sometimes marketing communications make people feel like they're getting deluged by a fire hose. Marketers cram all...
But do you spend the time on analyzing what you are really good at? I mean think about it, what are you good at?...
It may not be glamorous, but the tried-and-true white paper is still the No. 1 most influential piece of collateral...
Three adjectives and a noun are not a positioning statement.
As I reviewed my first day, the list above me reminded very much of what we go through in our Duct Tape Marketing...
In an earlier post entitled The Importance of Strategic References I talked about how I worked with the Michener...
When you are planning an office space, whether it be an individual office or the conference room, or the reception area...
GLENVIEW, Ill., Nov. 10 /PRNewswire/ -- Going green with your business-to-business marketing communications is the best...
Three metrics that are more useful than Cost per Lead When compared to Cost per Lead, three metrics are more useful...
In my last few posts, I have been emphasizing the importance of leadership in building collaborative teams.
Top Sources: Business-to-Business Marketing
- rebarbusinessbuilders.com
- emailwire.com
- business901.com
- marketingthatmatters.blogspot.com
- buyerpersonainsights.com
- b2bbloggers.com
- blog.rebarbusinessbuilders.com
- mlcwideangle.exbdblogs.com
- compukol.com
- blog.rebarbusinessbuilders.com
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