We put the customer first. We’ve heard it (and probably said it) so many times it’s become a cliché. And yet, while we pay lip service to the idea, few companies truly put it into practice. The fact is, we’re so concerned with bottom lines, profit margins, and paying the bills (at work and at home!) that we instinctively put ourselves first. But as counterintuitive as it may seem, that anxious...
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