Most Active Articles 2013-05-19T16:08:31.714-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:cause-related-marketing John Mennell jmennell614 urn:com:businessweek:bx:article:727644370988078841-049fbabbdd166d4bf9a14e26740099d3 2013-04-23T11:39:22.367-04:00

National Inclusion Project Receives 2013 Neotrope Non-Profit PR Grant : CHARLOTTE, N.C., April 23, 2013 (SEND2PRESS NEWSWIRE) -- The National Inclusion Project, co-founded by entertainer Clay Aiken, is pleased to announce it is one of 10 recipients for 2013 of Neotrope's annual J.L. Simmons Non-Profit PR Grant award. With this commitment, Neotrope(R) will provide public relations (PR) and cause-marketing support to the National Inclusion Project over the next year to raise awareness around its programs and accomplishments. : NonProfit and Charities, Tonya Gillham, National Inclusion Project, 2013 JL Simmons NonProfit PR Grants award, bridging the gap that exists between young people with disabilities and the world around them, 10th Anniversary Champions Gala, entertainer Clay Aiken, National Inclusion Project, Send2Press Newswire - Online Press Release Services and Targeted News Distribution since 1983

National Inclusion Project Receives 2013 Neotrope Non-Profit PR Grant : CHARLOTTE, N.C., April 23, 2013 (SEND2PRESS NEWSWIRE) -- The National Inclusion Project, co-founded by entertainer Clay Aiken, is pleased to announce it is one of 10 recipients for 2013 of Neotrope's annual J.L. Simmons Non-Profit PR Grant award. With this commitment, Neotrope(R) will provide public relations (PR) and cause-marketing support to the National Inclusion Project over the next year to raise awareness around its programs and accomplishments. : NonProfit and Charities, Tonya Gillham, National Inclusion Project, 2013 JL Simmons NonProfit PR Grants award, bridging the gap that exists between young people with disabilities and the world around them, 10th Anniversary Champions Gala, entertainer Clay Aiken, National Inclusion Project, Send2Press Newswire - Online Press Release Services and Targeted News Distribution since 1983 http://www.send2press.com/newswire/National-Inclusion-Project-Receives-2013-Neotrope-Non-Profit-PR-Grant_2013-04-0423-003.shtml Christopher Simmons csimmons281 3 2 1 0 urn:com:businessweek:bx:article:5753594339554086011-e41bcabf349e14e623c6c23546f6bcb8 2013-04-19T10:57:22.722-04:00

Food Finders, Inc. is recipient of Neotrope NonProfit PR Grant Award for 2013 : SIGNAL HILL, Calif., April 19, 2013 (SEND2PRESS NEWSWIRE) -- Food Finders, Inc. of Signal Hill, California, is pleased to announce it is a recipient of Neotrope's 2013 J.L. Simmons NonProfit PR Grant award. With this commitment, Neotrope(R) will assist with Food Finders' mission to redistribute food donated by the regional hospitality industry and local grocers to feed those who are food insecure. : NonProfit and Charities, redistribute food donated by the regional hospitality industry and local grocers, Food Finders, Inc., food rescue organization, eliminate hunger and food waste, while improving nutrition, nonprofit, charity, Long Beach, Los Angeles, food bank, feed hungry, stop hunger, Neotrope 2013 JL Simmons Non-Profit PR Grant award, Food Finders, Inc., Send2Press Newswire - Online Press Release Services and Targeted News Distribution since 1983

Food Finders, Inc. is recipient of Neotrope NonProfit PR Grant Award for 2013 : SIGNAL HILL, Calif., April 19, 2013 (SEND2PRESS NEWSWIRE) -- Food Finders, Inc. of Signal Hill, California, is pleased to announce it is a recipient of Neotrope's 2013 J.L. Simmons NonProfit PR Grant award. With this commitment, Neotrope(R) will assist with Food Finders' mission to redistribute food donated by the regional hospitality industry and local grocers to feed those who are food insecure. : NonProfit and Charities, redistribute food donated by the regional hospitality industry and local grocers, Food Finders, Inc., food rescue organization, eliminate hunger and food waste, while improving nutrition, nonprofit, charity, Long Beach, Los Angeles, food bank, feed hungry, stop hunger, Neotrope 2013 JL Simmons Non-Profit PR Grant award, Food Finders, Inc., Send2Press Newswire - Online Press Release Services and Targeted News Distribution since 1983 http://www.send2press.com/newswire/Food-Finders-Inc-is-recipient-of-Neotrope-NonProfit-PR-Grant-Award-for-2013_2013-04-0419-001.shtml Christopher Simmons csimmons281 2 1 1 0 urn:com:businessweek:bx:article:6317288453232763827-5eb3a35f454f8dd3d88e75310f34cc42 2013-02-15T18:14:20.843-05:00

TORRANCE, Calif., Feb. 15, 2013 (SEND2PRESS NEWSWIRE) -- Neotrope CEO Christopher L. Simmons announced a two week extension to today's deadline for worthy causes to apply for the company's annual Non-Profit PR Grants for 2013; the new deadline will be Feb. 28 at close of business. - Corporate Social Responsibility - CSR News - Send2Press $article.date:format(date_only)

TORRANCE, Calif., Feb. 15, 2013 (SEND2PRESS NEWSWIRE) -- Neotrope CEO Christopher L. Simmons announced a two week extension to today's deadline for worthy causes to apply for the company's annual Non-Profit PR Grants for 2013; the new deadline will be Feb. 28 at close of business. - Corporate Social Responsibility - CSR News - Send2Press $article.date:format(date_only) http://www.send2press.com/newswire/Neotrope-Extends-Deadline-for-2013-JL-Simmons-Non-Profit-PR-Grants-for-Worthy-Causes_2013-02-0215-002.shtml Christopher Simmons csimmons281 8 7 1 0 urn:com:businessweek:bx:article:467115878062546690-ecad33656c42d5257f41e9f7aebee9bd 2013-01-30T16:16:04.272-05:00

DALLAS, Texas, Jan. 30, 2013 (SEND2PRESS NEWSWIRE) -- Orange Leap's Shine Brighter Series features Matt McCabe from Pursuant presenting 'I Have A Dream: The Importance of Vision At Every Donor Level' on February 14, 2013., cloud-based, Major Donor proposal, Constituent Relationship Management, Shine Brighter Series features Matt McCabe, streamlining the fundraising process with innovative technology solutions, webinar, Texas, I Have A Dream: The Importance of Vision At Every Donor Level, Orange Leap, Send2Press News Wire - Business, Entertainment and Technology News and Targeted News Distribution since 1983, Neotrope News Network, Torrance, California, USA

DALLAS, Texas, Jan. 30, 2013 (SEND2PRESS NEWSWIRE) -- Orange Leap's Shine Brighter Series features Matt McCabe from Pursuant presenting 'I Have A Dream: The Importance of Vision At Every Donor Level' on February 14, 2013., cloud-based, Major Donor proposal, Constituent Relationship Management, Shine Brighter Series features Matt McCabe, streamlining the fundraising process with innovative technology solutions, webinar, Texas, I Have A Dream: The Importance of Vision At Every Donor Level, Orange Leap, Send2Press News Wire - Business, Entertainment and Technology News and Targeted News Distribution since 1983, Neotrope News Network, Torrance, California, USA http://www.send2press.com/newswire/Orange-Leap-Shine-Brighter-Series-for-Nonprofits-Features-Matt-McCabe_2013-01-0130-002.shtml Christopher Simmons csimmons281 3 3 0 0 urn:com:businessweek:bx:article:7182332388898219198-a7c98e876a74ad471241e23169a19171 2013-03-06T05:56:08.368-05:00

Near Field Communication, or NFC to offer you a new acronym for your word bank, is a step change in how people will interact with objects and things around them. You may have heard the term “The Internet of Things”.

Near Field Communication, or NFC to offer you a new acronym for your word bank, is a step change in how people will interact with objects and things around them. You may have heard the term “The Internet of Things”. http://www.fundraising.co.uk/blog/2013/03/05/nfc-fundraising-near-field-communication John Carnell jcarnell640 10 10 0 0 urn:com:businessweek:bx:article:5541680175357368179-fe57e18000b7bee3d7c0477a219f73ac 2013-01-09T12:04:22.026-05:00

DALLAS, Texas, Jan. 9, 2013 (SEND2PRESS NEWSWIRE) -- Orange Leap's monthly Shine Brighter Series of webcasts for nonprofits continues on Thursday, January 17, 2013, 2 p.m. EST, with 'Integrated Marketing for Nonprofits' presented by Mark Rhode, vice president at Russ Reid., webcasts for nonprofits, Mark Rhode, Russ Reid, Integrated Marketing for Nonprofits, Shine Brighter Series, pursue fundraising innovations, Constituent Relationship Management, Orange Leap, Send2Press News Wire - Business, Entertainment and Technology News and Targeted News Distribution since 1983, Neotrope News Network, Torrance, California, USA

DALLAS, Texas, Jan. 9, 2013 (SEND2PRESS NEWSWIRE) -- Orange Leap's monthly Shine Brighter Series of webcasts for nonprofits continues on Thursday, January 17, 2013, 2 p.m. EST, with 'Integrated Marketing for Nonprofits' presented by Mark Rhode, vice president at Russ Reid., webcasts for nonprofits, Mark Rhode, Russ Reid, Integrated Marketing for Nonprofits, Shine Brighter Series, pursue fundraising innovations, Constituent Relationship Management, Orange Leap, Send2Press News Wire - Business, Entertainment and Technology News and Targeted News Distribution since 1983, Neotrope News Network, Torrance, California, USA http://www.send2press.com/newswire/Orange-Leap-Shine-Brighter-Series-Features-Mark-Rhode-Speaking-On-Integrated-Marketing-for-Nonprofits_2013-01-0109-001.shtml Christopher Simmons csimmons281 4 4 0 0 urn:com:businessweek:bx:article:8822561486201956332-b79fcf78b3919dcafeb6330fc748af21 2012-07-16T12:00:00.000-04:00

AT&T/TOMS Shoes Commercial is a Great Example of Cause Related Marketing The AT&T/ TOMS Shoes commercial from 2009 is a great example of cause related marketing that benefits both companies and good business ideas. Blake Mycoskie, the Chief Shoe Giver of TOMS Shoes, was honored to be featured in the commercial as part of AT&T’s ad campaign. The ad very effectively used AT&T’s promise of “more bars in more … ... [Continue reading AT&T/TOMS Shoes Commercial is a Great Example of Cause Related Marketing] Related posts: Review of Social Enterprise: TOMs Shoes Cause Related Marketing Videogame on YouTube For HopeLab FoundationUsing Commercial Print in Order to Market Your BusinessGreat Start Up Business IdeaImpact Investing Has Great Profit Potential

AT&T/TOMS Shoes Commercial is a Great Example of Cause Related Marketing The AT&T/ TOMS Shoes commercial from 2009 is a great example of cause related marketing that benefits both companies and good business ideas. Blake Mycoskie, the Chief Shoe Giver of TOMS Shoes, was honored to be featured in the commercial as part of AT&T’s ad campaign. The ad very effectively used AT&T’s promise of “more bars in more … ... [Continue reading AT&T/TOMS Shoes Commercial is a Great Example of Cause Related Marketing] Related posts: Review of Social Enterprise: TOMs Shoes Cause Related Marketing Videogame on YouTube For HopeLab FoundationUsing Commercial Print in Order to Market Your BusinessGreat Start Up Business IdeaImpact Investing Has Great Profit Potential http://matthewalberto.com/2012/07/atttoms-shoes-commercial-is-a-great-example-of-cause-related-marketing/ 122 122 0 0 urn:com:businessweek:bx:article:17652856459966026223-a144eadca6ece7d4145d83d7f6dff66d 2011-12-19T13:37:44.910-05:00

Cone Recounts the Top Ten Cause Marketing and Corporate Responsibilities Campaigns of 2011.

Cone Recounts the Top Ten Cause Marketing and Corporate Responsibilities Campaigns of 2011. http://www.triplepundit.com/2011/12/top-10-marketing-corporate-responsibility-trends-2011/ TriplePundit Staff tstaff830 187 187 0 0 urn:com:businessweek:bx:article:16428283679452052056-999c386509794efa5fab939d8435c623 2012-11-27T05:44:51.637-05:00

Successful organizations (those that are not relying on “luck”) realize the importance of understanding their market through the process of Segmentation, Targeting and Positioning.

Successful organizations (those that are not relying on “luck”) realize the importance of understanding their market through the process of Segmentation, Targeting and Positioning. http://www.compukol.com/blog/knowing-your-target-market/ Michael Cohn mcohn283 17 17 0 0 urn:com:businessweek:bx:article:11032897080829903550-a1484e32bdbfcafc098bccb0ac7eed93 2012-04-05T14:38:53.230-04:00

ALAMEDA, Calif., April 5, 2012 (SEND2PRESS NEWSWIRE) -- The Pacific Pinball Museum (PPM) of Alameda, California is pleased to announce that PPM has been chosen as a recipient of a grant from the Neotrope(R) 2012 Non-Profit PR Grants Program. With this commitment, Neotrope aligns itself with the PPM in educating and entertaining children and adults through the preservation of pinball, while making eight decades of games available to be played by everyone., Michael Schiess, Larry Zartarian, Pacific Pinball Museum, Neotrope Non-Profit PR Grants Program, PR Grant, public relations, Neotrope, Christopher Simmons, charity, nonprofit, California, museums, history, americana, pop culture, marketing, grant, pinball machines restoration, archive, restore news from Send2Press Newswire, business entertainment and technology news room, a service of NEOTROPE, Torrance, California, USA

ALAMEDA, Calif., April 5, 2012 (SEND2PRESS NEWSWIRE) -- The Pacific Pinball Museum (PPM) of Alameda, California is pleased to announce that PPM has been chosen as a recipient of a grant from the Neotrope(R) 2012 Non-Profit PR Grants Program. With this commitment, Neotrope aligns itself with the PPM in educating and entertaining children and adults through the preservation of pinball, while making eight decades of games available to be played by everyone., Michael Schiess, Larry Zartarian, Pacific Pinball Museum, Neotrope Non-Profit PR Grants Program, PR Grant, public relations, Neotrope, Christopher Simmons, charity, nonprofit, California, museums, history, americana, pop culture, marketing, grant, pinball machines restoration, archive, restore news from Send2Press Newswire, business entertainment and technology news room, a service of NEOTROPE, Torrance, California, USA http://send2pressnewswire.com/2012/04/05/s2p6033_130104.php Christopher Simmons csimmons281 2 2 0 0 urn:com:businessweek:bx:article:13377795120023569874-817025b98a7b9e6e13c2c2116d19e21c 2012-12-18T12:41:03.143-05:00

LOS ANGELES, Calif., Dec. 18, 2012 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a marketing, PR, and information publishing company founded in 1983, today announced its annual Nonprofit PR Grant Program for 2013. Ten U.S. based charitable non-profits will receive in-kind grants totaling $50,000, including public relations, news dissemination and online marketing services, as part of the company's 30th anniversary., JL Simmons Non-Profit PR Grant, public relations, corporate social responsibility, worthy causes, Christopher Simmons, nonprofit PR Grants 2013, California business, marketing, Neotrope, Send2Press News Wire - Business, Entertainment and Technology News and Targeted News Distribution since 1983, Neotrope News Network, Torrance, California, USA

LOS ANGELES, Calif., Dec. 18, 2012 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a marketing, PR, and information publishing company founded in 1983, today announced its annual Nonprofit PR Grant Program for 2013. Ten U.S. based charitable non-profits will receive in-kind grants totaling $50,000, including public relations, news dissemination and online marketing services, as part of the company's 30th anniversary., JL Simmons Non-Profit PR Grant, public relations, corporate social responsibility, worthy causes, Christopher Simmons, nonprofit PR Grants 2013, California business, marketing, Neotrope, Send2Press News Wire - Business, Entertainment and Technology News and Targeted News Distribution since 1983, Neotrope News Network, Torrance, California, USA http://www.send2press.com/newswire/2013-Non-Profit-PR-Grants-Announced-California-Firm-to-again-Donate-50K-in-Services-to-Worthy-Causes_2012-12-1218-002.shtml Christopher Simmons csimmons281 10 10 0 0 urn:com:businessweek:bx:article:15817279086942749710-4ed2a522e871b058d7c706c8f62a2167 2012-07-04T10:09:29.372-04:00

50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer.

50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer. http://www.innovationexcellence.com/blog/2012/07/03/50-amazing-facts-about-mobile-marketing/ Dru Sturgess dsturgess259 6 6 0 0 urn:com:businessweek:bx:article:15711469709375095090-de4381405a599972b50b45f5a55463c2 2011-11-02T03:56:00.665-04:00

Evolution of the Balanced Scorecard For Business The balanced scorecard approach to business has evolved from simple metrics and performance reporting

Evolution of the Balanced Scorecard For Business The balanced scorecard approach to business has evolved from simple metrics and performance reporting http://matthewalberto.com/2011/08/the-balanced-scorecard-approach-to-business/ Matthew Alberto malberto535 7 6 1 0 urn:com:businessweek:bx:article:4309926341311886771-e3a7a8d2f9f970bbb5f967132c2e6d57 2012-09-08T10:04:21.861-04:00

Most people have tested Pinterest by now, but mostly as a personal hobby, since it is, after all, a digital pinboard that plays to our desire to cut out and collect images that call to us for one reason or another. It's quick, clean, and easy to use. Perhaps that explains why Pinterest is driving more traffic to websites than all the other social media combined.

Most people have tested Pinterest by now, but mostly as a personal hobby, since it is, after all, a digital pinboard that plays to our desire to cut out and collect images that call to us for one reason or another. It's quick, clean, and easy to use. Perhaps that explains why Pinterest is driving more traffic to websites than all the other social media combined. http://www.innovationexcellence.com/blog/2012/09/05/7-ways-to-market-your-business-using-pinterest/ Dru Sturgess dsturgess259 17 17 0 0 urn:com:businessweek:bx:article:7100885080668125377-66f22dd484492eff6232cfbf1300db85 2012-01-14T12:09:27.538-05:00

Cause Marketing Forum provides business and nonprofit professionals with practical information, valuable connections and recognition for outstanding cause campaigns.

Cause Marketing Forum provides business and nonprofit professionals with practical information, valuable connections and recognition for outstanding cause campaigns. http://www.causemarketingforum.com David Hessekiel dhessekiel079 68 67 0 1 urn:com:businessweek:bx:article:5127841374046945993-5f00991e0ac5f6c7b2b3ff9b90d0b7f0 2012-06-18T12:17:26.578-04:00

Forget IPO’s and ROI’s. Charlie’s story demonstrates the value of having a great social network...

Forget IPO’s and ROI’s. Charlie’s story demonstrates the value of having a great social network... http://atomictango.com/2012/06/17/facebook-pig/ Freddy J. Nager fnager424 6 6 0 0 urn:com:businessweek:bx:article:5549495495914084308-46f27192198784793e8112bc403cd720 2012-02-04T06:13:03.757-05:00

Even if you currently work in a company right now, you can help to create company programs that help to benefit the community, via corporate social

Even if you currently work in a company right now, you can help to create company programs that help to benefit the community, via corporate social http://matthewalberto.com/2012/01/corporate-social-responsibility-example-promoting-responsible-drinking/ Matthew Alberto malberto535 5 5 0 0 urn:com:businessweek:bx:article:10213244930225485803-acf6c4ea45ce49966a3b28bcd49f6cba 2009-11-08T10:19:46.587-05:00

It seems that there is nothing in this world involving money that cannot be franchised – this includes non-profit sector, and it is emerging and attracting social entrepreneurs and investors. Social franchisingAbout five or six years ago, I thought...

It seems that there is nothing in this world involving money that cannot be franchised – this includes non-profit sector, and it is emerging and attracting social entrepreneurs and investors. Social franchisingAbout five or six years ago, I thought... http://www.franchisenote.com/non-profit-franchise-social-franchises-are-emerging-worldwide.html Ivan Widjaya iwidjaya482 335 334 1 0 urn:com:businessweek:bx:article:14191080515169010131-a77379196d1786884021b6d96f5f14a8 2012-02-18T08:32:47.392-05:00

There are a number of other great websites and blogs supporting social entrepreneurship and good business ideas. One of them is Social Edge. Read more to find

There are a number of other great websites and blogs supporting social entrepreneurship and good business ideas. One of them is Social Edge. Read more to find http://matthewalberto.com/2012/01/social-edge-101/ Matthew Alberto malberto535 2 2 0 0 urn:com:businessweek:bx:article:16451746537717189882-b6a2688ad02c3adbec8b32efa19c60a2 2012-02-04T06:24:52.290-05:00

I've been working for several months now with a number of businesses and nonprofits on their e marketing strategy - many of them are organizations that are

I've been working for several months now with a number of businesses and nonprofits on their e marketing strategy - many of them are organizations that are http://matthewalberto.com/2012/01/how-to-start-e-marketing-strategy-good-cause-business/ Matthew Alberto malberto535 3 3 0 0 urn:com:businessweek:bx:article:15292939664948485001-91002b1b27082eeb34e494e6759dc025 2012-02-18T08:27:46.580-05:00

Social networking non profits can benefit from sites like Facebook and Twitter, and there are many examples of non profits which have used these sites

Social networking non profits can benefit from sites like Facebook and Twitter, and there are many examples of non profits which have used these sites http://matthewalberto.com/2012/01/social-networking-non-profits-on-net-squared/ Matthew Alberto malberto535 1 1 0 0 urn:com:businessweek:bx:article:8601635721417682367-5e455c855e758665541aa394d4ef0c76 2012-01-30T04:49:58.610-05:00

Using online video for cause marketing has become a popular tactic in many campaigns. This is evidenced by the large number of online videos on social media and

Using online video for cause marketing has become a popular tactic in many campaigns. This is evidenced by the large number of online videos on social media and http://matthewalberto.com/2011/12/cause-marketing-with-online-video/ Matthew Alberto malberto535 3 3 0 0 urn:com:businessweek:bx:article:9248399673515744598-892943b4679174aca5b4067cbccc8693 2012-02-18T08:33:51.873-05:00

Hey there, My name's Matthew and it's a pleasure to meet you. I'm excited that you're here because for most of my life, I've been trying to answer the

Hey there, My name's Matthew and it's a pleasure to meet you. I'm excited that you're here because for most of my life, I've been trying to answer the http://matthewalberto.com/2012/02/video-welcome-to-matthewalberto-com-good-business-ideas/ Matthew Alberto malberto535 2 2 0 0 urn:com:businessweek:bx:article:13489285750715520440-2fa756626bacdbf6bbd4e0d96344b587 2012-02-18T08:15:08.383-05:00

Social enterprise is an emerging worldwide, yet in Australia it is only in its infancy. There are some groups and organizations that help to spread the word

Social enterprise is an emerging worldwide, yet in Australia it is only in its infancy. There are some groups and organizations that help to spread the word http://matthewalberto.com/2012/01/social-enterprise-australia-starting-up/ Matthew Alberto malberto535 0 0 0 0 urn:com:businessweek:bx:article:582307484200791132-30e16ffdda41a3b7f96938ec47d9e44a 2012-02-18T08:30:20.933-05:00

If you're keen to totally immerse yourself in the ideas and paradigms that are developing the theory and practice of social enterprise today, then why not check

If you're keen to totally immerse yourself in the ideas and paradigms that are developing the theory and practice of social enterprise today, then why not check http://matthewalberto.com/2012/01/social-enterprise-journal/ Matthew Alberto malberto535 0 0 0 0