Cause Related Marketing - Business ExchangeMost Active Articles2009-11-26T00:15:26.298-05:00Business ExchangeBusiness_Exchange@businessweek.comurn:com:businessweek:bx:topic:most-active:cause-related-marketingJohn Mennelljmennell614Non-profit Franchise: Social Franchises are Emerging Worldwideurn:com:businessweek:bx:article:10213244930225485803-acf6c4ea45ce49966a3b28bcd49f6cba2009-11-08T10:19:46.587-05:00It seems that there is nothing in this world involving money that cannot be franchised – this includes non-profit sector, and it is emerging and attracting social entrepreneurs and investors. Social franchisingAbout five or six years ago, I thought...It seems that there is nothing in this world involving money that cannot be franchised – this includes non-profit sector, and it is emerging and attracting social entrepreneurs and investors. Social franchisingAbout five or six years ago, I thought...franchisenote.comhttp://www.franchisenote.com/non-profit-franchise-social-franchises-are-emerging-worldwide.htmlIvan Widjayaiwidjaya4825500Build Your Ethical Brand Without Being Accused of Greenwashingurn:com:businessweek:bx:article:3386871629542920836-dfc689bc240a6c337f044a1dc0c60c502009-11-06T12:41:42.785-05:00There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet...There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet...greeneconomypost.comhttp://greeneconomypost.com/building-ethical-brand-5880.htmJessica Lundjlund9066600Payless Needs Nonprofits to Give Away Shoes urn:com:businessweek:bx:article:803884022471819491-2d6ae4a93bda48ad1cb360436786a0e72009-10-19T23:18:30.306-04:00Payless, the ubiquitous low price shoe store, is giving away shoes and needs the help of nonprofits.Payless, the ubiquitous low price shoe store, is giving away shoes and needs the help of nonprofits.nonprofit.about.comhttp://nonprofit.about.com/b/2009/10/16/payless-needs-nonprofits-to-give-away-shoes.htmSteve Venegassvenegas6135500America's 10 Greenest Brands?urn:com:businessweek:bx:article:16164306283915291489-7fac41c4770d375b6a2da5d1461f98ca2009-09-29T17:36:29.593-04:00What are the "greenest" brands in the U.S.? Until we can define "green," there's no meaningful way to answer that question. Of course, that doesn't stop people from having, and expressing, opinions. Last summer, a group of agencies owned by the...What are the "greenest" brands in the U.S.? Until we can define "green," there's no meaningful way to answer that question. Of course, that doesn't stop people from having, and expressing, opinions. Last summer, a group of agencies owned by the...greenbiz.comhttp://www.greenbiz.com/blog/2009/09/29/americas-10-greenest-brandsHugh Byrnehbyrne4505500The Infinite Power of One—a non-traditional fundraising campaignurn:com:businessweek:bx:article:8399712403128065207-ad384a4bf0d193d625083ca0303340202009-09-23T10:31:20.289-04:00case study: The Infinite Power of One—a non-traditional fundraising campaign for the Cancer Research Alliancecase study: The Infinite Power of One—a non-traditional fundraising campaign for the Cancer Research Alliancepeakbiety.comhttp://peakbiety.com/blog/giving-back/the-infinite-power-of-one%E2%80%94a-non-traditional-fundraising-campaign-for-the-cancer-research-allianceKathryn Clarkkclark7772200If the basic accounting equation is assets equal liabilities plus...urn:com:businessweek:bx:article:7372885437071901472-61969a1d3747532c9d689f26bff2f6ed2009-01-11T21:24:00.000-05:00If there are no owners of a non-profit corporation, there can then be no owner’s equity. Non-profits have equity. How do the state it and how...If there are no owners of a non-profit corporation, there can then be no owner’s equity. Non-profits have equity. How do the state it and how...LinkedIn Answers: Finance and Accountinghttp://www.linkedin.com/answers/finance-accounting/accounting/FIN_ACC/397580-18126321323200Non-Profit HOA Tax Return Completed on time and professionallyurn:com:businessweek:bx:article:17426830046863629008-510a7872c428b08dcd25fe8a57bcb30d2009-01-21T22:31:00.000-05:00"Non-Profit HOA Tax Return Completed on time and professionally" I went to several enrolled agents to do my return and none of them knew what..."Non-Profit HOA Tax Return Completed on time and professionally" I went to several enrolled agents to do my return and none of them knew what...MerchantCircle Consumer Reviewshttp://www.merchantcircle.com/business/Memole.Robert.A.CPA.650-367-7128242400Cause-related marketing -- It works!urn:com:businessweek:bx:article:12763002033363583697-3a64c90cb63e64f4a360852cc78732162008-10-18T02:48:00.000-04:00Cause-related marketing can work. But I'll throw in a crucial caveat. For cause-related marketing to be most effective, there should be a...Cause-related marketing can work. But I'll throw in a crucial caveat. For cause-related marketing to be most effective, there should be a...my 2 centshttp://reichcomm.typepad.com/my_weblog/2008/10/cause-related-marketing----it-works.html353410True North Nuts Help Homelessurn:com:businessweek:bx:article:5553967485965253803-7dd8b927a65170b7d879d26b554621352009-03-04T13:18:45.900-05:00I don’t mean nuts as in people who realllly love TrueNorth - I’m talking about Frito-Lay’s brand of nuts called True North and their new marketing campaign that highlights inspiring stories of change, like the one your probably saw during the Oscars...I don’t mean nuts as in people who realllly love TrueNorth - I’m talking about Frito-Lay’s brand of nuts called True North and their new marketing campaign that highlights inspiring stories of change, like the one your probably saw during the Oscars...causewhynot.wordpress.comhttp://causewhynot.wordpress.com/2009/02/24/true-north-nuts-help-homeless/Christie Manningcmanning737111010An Exploitive Cause-Related Marketing Campaignurn:com:businessweek:bx:article:7023210418679336762-306317538a45b622e3847dc599e9df532008-08-19T18:18:00.000-04:00In the September 2008 issue of Cookie magazine, a kind of parenting magazine for mothers who can still fit in their skinny jeans, I came across thisIn the September 2008 issue of Cookie magazine, a kind of parenting magazine for mothers who can still fit in their skinny jeans, I came across thisCause-Related Marketinghttp://causerelatedmarketing.blogspot.com/2008/08/exploitive-cause-related-marketing.html201820TOP 5 REASONS A GOOD IDEA - PRODUCT LAUNCH - GETS SHOT DOWN!urn:com:businessweek:bx:article:14444578666968325343-8be2613ed141ff4f43d74737f8739c192009-04-16T22:29:11.590-04:005. Internal focus instead of external. Your engineers and developer are not all knowing, but your customers are.
4. Project Team: The resources that are built around5. Internal focus instead of external. Your engineers and developer are not all knowing, but your customers are.
4. Project Team: The resources that are built aroundfundingyournonprofit.comhttp://www.fundingyournonprofit.com/?p=280Joe Dagerjdager1184400Obama Wants to Avoid Health-Care-Reform Ad War - Advertising Ageurn:com:businessweek:bx:article:15652888232041983325-780fdb2a4fc48d7e70b4db69da6325562009-07-20T09:57:46.702-04:00NEW YORK (AdAge.com) -- If supporters of health-care legislation seem like they're in a hurry to get a bill passed, it might be because they're hoping to avoid a costly ad war they would stand a good chance of losing. "The Democrats in Washington...NEW YORK (AdAge.com) -- If supporters of health-care legislation seem like they're in a hurry to get a bill passed, it might be because they're hoping to avoid a costly ad war they would stand a good chance of losing. "The Democrats in Washington...adage.comhttp://adage.com/article?article_id=138013Leslie MacCallumlmaccallum9460000Non-Profit Eco Canteen Makes Cheap, Affordable Reusable Stainless...urn:com:businessweek:bx:article:11963864707230755807-378b00fb482db7978fbf4a5115e7feb82009-04-12T12:13:00.000-04:00At about half the price of other stainless steel water bottles, non-profit Eco Canteen’s mission is to get as many people as possible off of...At about half the price of other stainless steel water bottles, non-profit Eco Canteen’s mission is to get as many people as possible off of...Green Optionshttp://feedproxy.google.com/~r/GreenOptions/~3/l7B5fxofjH0/7700Pfizer starts offers free drugs after lost jobsurn:com:businessweek:bx:article:8140921928822107750-d2e4b992fa3fed7052ca84f63d30c7e62009-05-14T16:41:37.268-04:00Pfizer Inc. is unveiling a new program Thursday that will let people who have lost their jobs and health insurance keep taking some widely prescribed Pfizer medications -- for free, and for up to a year. The world's biggest drugmaker will provide...Pfizer Inc. is unveiling a new program Thursday that will let people who have lost their jobs and health insurance keep taking some widely prescribed Pfizer medications -- for free, and for up to a year. The world's biggest drugmaker will provide...BusinessWeekhttp://www.businessweek.com/ap/financialnews/D9860VB81.htmLauren Younglyoung4042101The Altruistiq Exchange - The world's non-profit stock exchangeurn:com:businessweek:bx:article:3961263934858063042-f4554688c57655e2546e7302ebb2d7db2009-02-25T15:54:00.000-05:00The Altruistiq Exchange - The world's non-profit stock exchange. The Altruistiq Exchange (ALEX) is the world's first non-profit stock exchange.The Altruistiq Exchange - The world's non-profit stock exchange. The Altruistiq Exchange (ALEX) is the world's first non-profit stock exchange.はてなブックマーク - 新着エントリーhttp://www.altruistiq.com/9900Telling Your Story Efficiently!urn:com:businessweek:bx:article:1896364201254596345-fabc3f9ac48b9939b41823c18f7d599d2009-04-29T22:25:53.667-04:00Communications …4 steps to telling your story efficiently - The issues, Mancino said, include: Communications …4 steps to telling your story efficiently - The issues, Mancino said, include: fundingyournonprofit.comhttp://www.fundingyournonprofit.com/?p=341Joe Dagerjdager1182200Best Boss Trish Karter to Ride to End Family Homelessnessurn:com:businessweek:bx:article:11024212856301711056-23a0ec36ccfd4620060abe04dcb7bbe12009-04-21T13:00:12.186-04:00Trish Karter, President and CEO of Dancing Deer Baking Company in Boston, is putting her bicycle where her mouth is.Trish Karter, President and CEO of Dancing Deer Baking Company in Boston, is putting her bicycle where her mouth is.blog.winningworkplaces.orghttp://blog.winningworkplaces.org/blog/good-team-building/0/0/best-boss-trish-karter-to-ride-to-end-family-homelessnessMark Harbekemharbeke7242200Cleveland Non-Profit Blazing The Way To Franchise Successurn:com:businessweek:bx:article:608252493486871921-1a008cd2bcdda34945070a97efce409d2009-05-17T21:25:33.378-04:00In an unprecedented move, S.A.W. Inc. the non-profit arm of the Cuyahoga County Board Of Mental Retardation And Developmental Disabilities, has just opened a Just-A-Buck franchise, and will be employing disabled adults in the store....In an unprecedented move, S.A.W. Inc. the non-profit arm of the Cuyahoga County Board Of Mental Retardation And Developmental Disabilities, has just opened a Just-A-Buck franchise, and will be employing disabled adults in the store....thefranchisekingblog.comhttp://www.thefranchisekingblog.com/2009/05/groundbreaking-franchise-partnership-launched-in-northeast-ohio.htmlJoel Libavajlibava8131100LOHAS: An Interview about Natural Marketing with Gwynne Rogers | CleanTechies Blogurn:com:businessweek:bx:article:3527017660003436840-6b26becaee533495be440b7316e1cced2009-02-26T22:13:46.992-05:00Recently I had the opportunity to speak with Gwynne Rogers of the Natural Marketing Institute (NMI). NMI is a market research and strategic consulting firm with expertise in health, wellness & sustainability. Gwynne is the LOHAS Business Director at NMI. She focuses on strategic analysis and planning for LOHAS related companies. She holds a Masters in Environmental Management and an MBA from Duke University. She brings five years of specific experience in environmental marketing where she served various companies such as Pitney Bowes, Advanced Coal Technologies, and the U.S. Environmental Protection Agency.Recently I had the opportunity to speak with Gwynne Rogers of the Natural Marketing Institute (NMI). NMI is a market research and strategic consulting firm with expertise in health, wellness & sustainability. Gwynne is the LOHAS Business Director at NMI. She focuses on strategic analysis and planning for LOHAS related companies. She holds a Masters in Environmental Management and an MBA from Duke University. She brings five years of specific experience in environmental marketing where she served various companies such as Pitney Bowes, Advanced Coal Technologies, and the U.S. Environmental Protection Agency.blog.cleantechies.comhttp://blog.cleantechies.com/2009/02/26/lohas-gwynne-rogers-natural-marketing-institute/Marco Schmoeckermschmoecker4425500Reporter Looking for Some Cause-Related Marketing Examplesurn:com:businessweek:bx:article:7575879905366030132-51b605d93a72b3575957428cffc01fbd2008-08-19T02:42:00.000-04:00...again with another reporter looking for sources for a holiday giving guide in a national women's magazine, including cause-related marketing....again with another reporter looking for sources for a holiday giving guide in a national women's magazine, including cause-related marketing.Cause-Related Marketinghttp://causerelatedmarketing.blogspot.com/2008/08/reporter-looking-for-some-cause-related.html131210Who is Arbita? Who is BRANDEMiX? Getting known with cause marketingurn:com:businessweek:bx:article:15010196664753562504-c1dc620edb7697e439b2382fbe2761572008-12-04T14:13:50.281-05:00? Had you asked me five minutes ago, I would have had no idea. Now, I have some idea...they connect companies with "the best talent on the internet." Do I care? I do now because they stand out. I found them with my Google Alerts set for "Kiva.? Had you asked me five minutes ago, I would have had no idea. Now, I have some idea...they connect companies with "the best talent on the internet." Do I care? I do now because they stand out. I found them with my Google Alerts set for "Kiva.kivab4b.orghttp://www.kivab4b.org/2008/11/who-is-arbita-getting-known-wi.htmlChristie Manningcmanning7374211Seth Godin on the Tribes We Leadurn:com:businessweek:bx:article:18179189176903454809-dfb96d40536ca3c8ba21e6dd5682be762009-05-27T20:19:13.093-04:00You may have heard about Seth Godin's concept of tribes. Well, here is a video from the TED conference that lays it all out:You may have heard about Seth Godin's concept of tribes. Well, here is a video from the TED conference that lays it all out:business-strategy-innovation.comhttp://www.business-strategy-innovation.com/2009/05/seth-godin-on-tribes-we-lead.htmlBraden Kelleybkelley0340000HAVE YOU STRUGGLED DEFINING YOUR IDEAL CLIENT - FIND OUT HOWurn:com:businessweek:bx:article:1895884577426316122-71af192a40ac28593b030229abc0c3d62009-04-16T22:25:40.067-04:00If this does not resonate with you, than you have 50% of your marketing problems are solved. I just simply struggle with this subject more than any other, when I am implement a marketing system with a client. If this does not resonate with you, than you have 50% of your marketing problems are solved. I just simply struggle with this subject more than any other, when I am implement a marketing system with a client. fundingyournonprofit.comhttp://www.fundingyournonprofit.com/?p=326Joe Dagerjdager1181100Invisible Children | Synthesis Magazine Blogurn:com:businessweek:bx:article:1713651719066793187-cda63b48e018ef952633c1130e80d1d62008-12-01T18:13:32.805-05:00Dustin Kensrue THRICE, Jon Foreman from SWITCHFOOT, Chris Conley from SAVES THE DAY, Jim Ward from SPARTA to PERFORM ACOUSTIC BENEFIT CONCERT FOR INVISIBLE CHILDREN Non-profit uses special night at the Troubadour to help end Africa’s...Dustin Kensrue THRICE, Jon Foreman from SWITCHFOOT, Chris Conley from SAVES THE DAY, Jim Ward from SPARTA to PERFORM ACOUSTIC BENEFIT CONCERT FOR INVISIBLE CHILDREN Non-profit uses special night at the Troubadour to help end Africa’s...blog.synthesis.nethttp://blog.synthesis.net/2008/11/18/invisible-children/Christie Manningcmanning7377700READY TO LEARN, READY TO EARN: WATCH NEW VIDEO ON YOUTUBEurn:com:businessweek:bx:article:1895884577472773711-7ac7bf67656de8c7ce46ca41ca6519ff2009-04-16T22:24:15.077-04:00...new video production, developed by the UWCI Emerging Leaders group, that shows the value of United Way’s Ready to Learn, Ready to Earn education programs from the viewpoint of children, educators and others who benefit... ...new video production, developed by the UWCI Emerging Leaders group, that shows the value of United Way’s Ready to Learn, Ready to Earn education programs from the viewpoint of children, educators and others who benefit... fundingyournonprofit.comhttp://www.fundingyournonprofit.com/?p=329Joe Dagerjdager1183300