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CAUSE RELATED MARKETING

Cause-related Marketing is type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. Also referred to as cause marketing, it differs from corporate giving because the relationship between the two companies is not based around a specific donation.

Cause Related Marketing is part of Business Exchange, suggested by John Mennell. This topic contains 1,474 news and 3,708 blog items. Read updated news, blogs, and resources about Cause Related Marketing. Find user-submitted articles and reactions on Cause Related Marketing from like-minded professionals.

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Recent news on this topic.

READ MORE: Find out which resorts are offering discountsmore

have to buy a minimum of 12 tickets, but they're transferrable and carry no blackout dates. The non-profit marketing...

The Jewish Federation Unveils Blueprint to End Hunger in Los Angelesmore

Up with Hunger. Partnering with state and local leaders, as well as with the leading anti-hunger agencies and...

Mobile Accord Receives Mobile Marketing Association Award for Social I...more

Keep a Child Alive through Mobile Giving DENVER, Nov. 19 /PRNewswire/ -- Mobile Accord has received the Mobile...

"I Love Local Commercials" Showcases Central Florida Zoo Ill...more

education and entertainment to Floridians long before Disney, Universal Studios and SeaWorld,' Brian Bradley, EVP of...

Taylor-Wharton International, LLC Strengthens Commitment to Customers ...more

University of Alabama and completed post-graduate training at the University of Michigan. He has held directorships in...

Ennals to head digital radio bodymore

and how much of the cost of the transition commercial radio should be expected to bear. A career marketing man, Ennals...

Wilsonart Achieves Third-Party Certification for Laminate Flooringmore

requirements of the Forest Stewardship Council (FSC) Chain of Custody standard (certification number SCS-COC-002415).

/C O R R E C T I O N -- Mobile Marketing Association/more

In the news release, 2009 MMA Global Mobile Marketing Award Winners Announced During Fifth Annual Awards Ceremony at...

NTT America Sees Opportunity in Broadband Uptake in Latin Americamore

NTT Communications' international base and solidified NTT Communications' footprint in the Latin American market by...

Photos: MultiVu Appoints Chris Poidomani as National Account Managermore

of consultative sales experience with an emphasis in consumer packaged goods, home improvement, financial services,...

Eddie Serrano, Richard Murry elected to Pridelines Youth Services boar...more

at hospitals and universities throughout the United States. Murry will serve the Pridelines Board as head of the...

2009 MMA Global Mobile Marketing Award Winners Announced During Fifth ...more

LOS ANGELES, LONDON, SINGAPORE and SAO PAULO, Nov. 18 /PRNewswire/ -- The Mobile Marketing Association (MMA), a global...

National Alliance to End Homelessness to Honor Virgin Mobile USA at It...more

and dedication have brought this critical issue into the light in partnership with Virgin Unite, Virgin Group's...

Telefonica Joins HomeGrid Forum Board of Directorsmore

BEAVERTON, OR, Nov 18 (MARKET WIRE) -- HomeGrid Forum, a global, non-profit trade group promoting the United Nations'...

Detroit Students Gain Competitive Edge Through Youth Entrepreneurship ...more

needed to become effective business leaders. 'BizFest gives aspiring young entrepreneurs practical, hands-on training...

Jefferson National Takes Top Honors for Third Time in Two Monthsmore

Category of the 2009 Interactive Media Awards and 'Outstanding Website' in the Financial Services Category of the Web...

Breaking News! UEnd Organization to Be the First-Ever Non-Profit to be...more

foundation Contacts: UEnd Jay Baydala Founder and Executive Director (403) 835.5444 jay.baydala@uend.org UEnd Kim...

ECA Forms New Strategic Partnerships and Increases Membership Benefitsmore

with Non Profit Group for Gamers WILTON, Conn., Nov. 18 /PRNewswire/ -- The Entertainment Consumers Association (ECA),...

Mobile Marketing Association Launches Industry's First Global Mobile S...more

LOS ANGELES, Nov. 17 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com (Logo: http://www.

Video: Troy Polamalu Teams Up with Head & Shoulders to Do More tha...more

the official spokesperson for the brand. Together, they have been working with Operation Once in a Lifetime, a...

Don Johnson, 2007more

degree at the University of Manitoba. On graduating, he landed a job at General Electric, with internships in marketing...

Mobile Marketing Association Announces First Mobile Marketer Certifica...more

Program Provides Unique Opportunity to Learn and Earn Credentials for Mastery in Mobile Marketing Fundamentals,...

The Essential Guide to Giving and Redeeming Branded Cards This Holiday...more

of giving with a gift to charity. New organizations such as GiftCardGiver.com collect and distribute cards to...

Save the People, Save a Nation Sudan Hope VIP Fundraising Gala to be H...more

will be the site of a Hollywood Red Carpet, VIP fundraising Gala to support the causes of the non-profit charity...

Special Counsel Continues Sponsorship of Partners / In House Counsel D...more

local APA bar associations, with practice settings ranging from solo practices to large firms, corporations, legal...

Top Sources: Cause Related Marketing

  • Globe Investor
  • MarketWatch
  • Reuters
  • Philadelphia Inquirer
  • fundingyournonprofit.com
  • adage.com
  • USA Today
  • blog.cleantechies.com
  • Fast Company
  • Wired News

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Jobs in this Topic

Director of Strategic Sales and Marketing Entercom Communications | Seattle, WA
Posted: Sep 21
Healthcare Enterprise Product Marketing Manager Microsoft | Redmond, WA
Posted: Oct 29
Executive Vice President, Cause Branding Cone | Boston, MA
Posted: Sep 21
Event & Field Marketing Manager Ask.com | Oakland, CA
Posted: Nov 6
Vice President, Marketing Time Warner Cable | Charlotte, NC
Posted: Nov 21

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