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CAUSE RELATED MARKETING

Cause-related Marketing is type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. Also referred to as cause marketing, it differs from corporate giving because the relationship between the two companies is not based around a specific donation.

Cause Related Marketing is part of Business Exchange, suggested by John Mennell. This topic contains 895 news and 2,632 blog items. Read updated news, blogs, and resources about Cause Related Marketing. Find user-submitted articles and reactions on Cause Related Marketing from like-minded professionals.

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Recent news on this topic.

Building on Historic Register gets new lifemore

s Court, a $20 million conversion of a North Baltimore factory building designed to house young teachers and non-profit...

No cancellations among Boeing 787 first flight watchersmore

mimosas would be served. 'We have this incredible view of the end of the runway,' said Sandy Ward, marketing director...

Company Profile for TopLine Federal Credit Unionmore

Address: 9353 Jefferson Highway Maple Grove, MN 55369 Main

Corporate Social Responsibility Weekly Recap (June 24 - July 1, 2009)more

IN EASTERN TIME NEW YORK -- LexisNexis Employees Participate in Community Events Across the U.S. to Assist Non-Profit...

Pizza Purveyors and Patrons Join Forces to Raise More Than $100,000...more

ve exceeded our fundraising target with the help of our generous partners and customers,' said Pat Finelli, chief...

Schwan`s Home Service to the Rescuemore

selling T-shirts to benefit blind Veteran Kenny Adams of Houston, TX. When Harrold told Joey T about the non-profit...

Historic sites struggle during downturnmore

but we have been making modest cuts where we can,' he said. The Historic Trust is a private non-profit group that...

InTouch Health Chief Executive Dr. Yulun Wang Joins American...more

improved efficiency, quality of care, and access to care.' About American Telemedicine Association Established in 1993...

Biden Plugs Plans to Expand High-Speed Internetmore

the grants and loans. The Commerce and Agriculture departments said yesterday they will accept applications from...

Independence Blue Cross lost $149M in '08 stock market plungemore

insurance surplus fell to $1.3 billion, from $1.7 billion. And, since Independence includes more for-profit than...

Kaylah Marin, Alternative Neo-Soul Singer Songwriter, a Longtime...more

her multitude of creative talents to being lead singer in a techno band, The Riots, and co-founding the non-profit...

Cool Energy Selected as Semi-Finalist for Clean Tech Openmore

be selected as a semi-finalist for this year's Clean Tech Open,' said Glenn Booth, Vice President of Marketing and...

Oral Cancer Foundation Praised for Its Social Media Effortsmore

The Oral Cancer Foundation was recently praised by a leading Internet media Web site in an article discussing...

Founder and CEO of HealthTech, Molly Coye, MD, Assumes Leadership of...more

financial viability of HIE.' Coye was founder and CEO of the Health Technology Center (HealthTech), a San...

Green Seal(TM) Announces Environmental Leadership Standard for Soaps,...more

The packaging relies less on fossil fuels/petroleum, for a lesser environmental impact. About Green Seal Green Seal, a...

Los Angeles Welcomes Anime Expo 2009more

Society for the Promotion of Japanese Animation The Society for the Promotion of Japanese Animation (SPJA) is a...

Protecting Your Vacation From Job Lossmore

insurance also reimburses emergency medical or dental expenses incurred while traveling,' says Ambrose.

MS&L's New York Office Offering $100,000 In Pro Bono...more

New York Office Offering $100,000 In Pro Bono Communications And Social Media Support To New York Metro Non-Profit -...

Sustainability--Seeing The Forest For The Treesmore

reuse and repurpose anything along their supply chain, leading hopefully to a leaner, cleaner—and greener—operation.

Top Brands Launch New Websites Using CommonSpot by PaperThinmore

United Way of America. Visit PaperThin at www.paperthin.com. PaperThin Heidi Unruh, 617-471-4440, ext.

Video: Smokey Bear Celebrates his 65th Birthday and Returns to Remind...more

of personal responsibility in wildfire protection. DRAFTFCB Draftfcb is a modern agency model for clients seeking...

KFC Teams Up With Music Icons MC Lyte and David Banner in Search of...more

two artists will help contestants and winners raise their game, said Jermaine Higgins, KFC's manager of multicultural...

LENOX Extra Mile Hero Contest Winner Announcedmore

donate funds to the charities that mean the most to our customers,' stated Rich Mathews, vice president of marketing...

San Diego Marketing Agency Takes Client International with Social...more

Wire)-- j. simms agency, a full-service advertising and PR firm in San Diego, has taken social media marketing to the...

Ulmer & Berne LLP Partner Michael N. Ungar Elected...more

justice and serving its members and region. The over 5,000-member Cleveland Metropolitan Bar Association is a private,...

Top Sources: Cause Related Marketing

  • Globe Investor
  • MarketWatch
  • Reuters
  • Philadelphia Inquirer
  • fundingyournonprofit.com
  • adage.com
  • USA Today
  • blog.cleantechies.com
  • Fast Company
  • Wired News

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Marketing Research Analyst HSG Kronos | Chelmsford, MA
Posted: Jul 1
Marketing Specialist Nature Conservancy | Arlington, VA
Posted: May 29
Director - Payment Processing Operation Leader In Membership Marketing | Minneapolis, MN
Posted: Jun 29
Manager, Field Marketing Sears Holdings | Hoffman Estates, IL
Posted: Apr 15
Are you a technically savvy PC hardware and software su Catalina Marketing | Saint Petersburg, FL
Posted: Jun 10

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