accountWe often say that nonprofits are not in business to make a profit. But they are in business. They have employees,...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
CAUSE RELATED MARKETING
Cause-related Marketing is type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. Also referred to as cause marketing, it differs from corporate giving because the relationship between the two companies is not based around a specific donation.
Cause Related Marketing is part of Business Exchange, suggested by
John Mennell.
This topic contains
467 news
and
804 blog
items.
Read updated news, blogs, and resources about Cause Related Marketing. Find user-submitted articles and reactions on Cause Related Marketing from
like-minded professionals.
Reference
Other useful pages, Web sites and tools related to this topic.
The Cause Marketing Forum's Annual Conference will be held June 1-2, 2011 at the Hyatt Regency Chicago.
Top Sources: Cause Related Marketing
- causemarketingforum.com
- deloitte.com
Post a Job
Jobs in this Topic
Director of Grant Programs and Philanthropic Ventures
Leadership Recruiters
|
Philadelphia, PA
Posted: Feb 7