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CAUSE RELATED MARKETING

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Cause-related Marketing is type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. Also referred to as cause marketing, it differs from corporate giving because the relationship between the two companies is not based around a specific donation.

Cause Related Marketing is part of Business Exchange, suggested by John Mennell. This topic contains 1,474 news and 3,708 blog items. Read updated news, blogs, and resources about Cause Related Marketing. Find user-submitted articles and reactions on Cause Related Marketing from like-minded professionals.

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