Those who hold the Chief Marketing Officer, or CMO, title also carry a dubious distinction: They occupy the C-level...
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CHIEF MARKETING OFFICER (CMO)
Rapid transformation and consolidation are challenging chief marketing officers across the globe to better anticipate, address, and pre-empt new competitive threats, market intrusions, and category contenders. Upstarts, innovators, and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences, and cost structures to the market. The key question to answer is: How does the CMO need to evolve?
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Grab yourself a steaming bowl of Rice-a-Pony and sit back while the Unbound Edition Players present "The Gypsy and...
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Print, TV and Web copywriters can kill a good radio commercial. Here's how and why.
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Your prospects don't care what you do. They don't care how it works. They're only thinking of themselves.
There is a lot of research on Brand Communities, defined by Muniz and O’Guinn as “a specialized, non-geographically...
CMO 2.0 Influencer Conversation With Alan Webber, Author and Co-founder of Fast Company Written by Francois Gossieaux...
The functionality of iPhones and other mobile devices represents a fundamental shift in how we view the act of...
Intriguingly, Best Buy is putting Twelpforce at the center of its big communications initiative for the holiday season.
If anyone is in any doubt the way people communicate with each other and with companies has changed dramatically (see...
Results from the first 100 companies (Fortune 1000 or larger) to take our new Social Media Opportunity Diagnostic show...
Regardless of your company’s level of investment – or interest – in social media, someone on your team should be...
Last week, I wrote about marketers putting social experience at the center of their integrated communications.
Top Sources: Chief Marketing Officer (CMO)
- cmotwo.com
- Advertising Age
- Reuters
- blog.pr-vantage.com
- brandweek.com
- mytechboxonline.com
- peaksalesperformance.wordpress.com
- blog.pr-vantage.com
- CNBC
- Engadget
