...marketing and public relations activities, including analyst relations and channel marketing...
CHIEF MARKETING OFFICER (CMO)
Rapid transformation and consolidation are challenging chief marketing officers across the globe to better anticipate, address, and pre-empt new competitive threats, market intrusions, and category contenders. Upstarts, innovators, and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences, and cost structures to the market. The key question to answer is: How does the CMO need to evolve?
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