Case Study: Chico’s Extends Its Customer Insights With Social Media Analytics

A number of successful retailers are seeing positive results from the use of social media analytics. At Chico's FAS, for example: “Our success is rooted in a heritage of listening and responding to what our consumers want,” Jessica Wells, VP of Social Marketing for Chico’s FAS, told Retail TouchPoints. To help maintain that success, “we’ve implemented a social media analytics tool to better...