accountSALT LAKE CITY — Many of you may have heard the amusing tale of how Chevy allegedly tried to sell the ‘Nova’ car to...
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CHIEF MARKETING OFFICER (CMO)
Rapid transformation and consolidation are challenging chief marketing officers across the globe to better anticipate, address, and pre-empt new competitive threats, market intrusions, and category contenders. Upstarts, innovators, and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences, and cost structures to the market. The key question to answer is: How does the CMO need to evolve?
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Integration, along with convenience and service are what consumers want most but find most retailers and retail...
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Microsoft accidentally reveals new social network Tulalip on socl.com.
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Retail sites may be liable for "playing an 'active role' in promoting counterfeit goods."
"A winner is you,” proclaimed a broken English translation of Nintendo’s 1986 video game "Pro Wrestling.
Joe Pulizzi talks about his take on what's next. According to Joe, brands are going to take a much more active role in...
She's in your neighborhood. She's the quintessential all-American mom... and according to Ad Age, she is a marketer's...
With the ink not even dry on the Google+ press release, Facebook announced the addition of the Microsoft-owned Skype as...
The other day my man Adam Leiter, AVP and PR Group Account Manager for The Star Group, sent me a link to an article...
Nearly a month ago I wrote of The Rapid Rise Of Mobile Advertising And mCommerce. Today comes even more proof that...
A recent survey conducted by the research firm Burke on behalf of the Local Search Association reveals that when it...
The award-winning book, 'Selling Change, 101+ Secrets for Growing Sales by Leading Change', by Brett Clay is now...
Change leadership and sales expert, Brett Clay, says salespeople and the companies that employ them are becoming...
This past Tuesday Google announced the new social networking platform called the Google+ project. It clearly has...
Image via Wikipedia In the B2B world, the emergence of the Social Buyer is causing organizations to search for better...
Top Sources: Chief Marketing Officer (CMO)
- experiencematters.wordpress.com
- mlcwideangle.exbdblogs.com
- Advertising Age
- Reuters
- CNBC
- cmotwo.com
- BusinessWeek
- TheStreet.com
- peaksalesperformance.wordpress.com
- pamorama.net
