accountIn a new research report called Service Seekers Are More Loyal Than Price Seekers (based on a survey of about 4,600 US...
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CHIEF MARKETING OFFICER (CMO)
Rapid transformation and consolidation are challenging chief marketing officers across the globe to better anticipate, address, and pre-empt new competitive threats, market intrusions, and category contenders. Upstarts, innovators, and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences, and cost structures to the market. The key question to answer is: How does the CMO need to evolve?
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No big surprise, but overall advertising budgets are declining. The biggest increase will be in social media which is...
This is Lesson No. 7 of a Continuing Series on How Martial Arts Skills can be Applied to Business Keep your energy...
Surprisingly, less than a month before Mobile World Congress 2009, no one had set up a hash tag on Twitter for the...
We cover brands, markets, media and cultural patterns, and the intersection of them all. We curate relevant content to...
Like all new markets or applications, Twitter has early adopters to be followed by the early majority and late majority...
A California university builds a new campus and teaches a great marketing lesson in the process.
Business Martial Arts Lesson – It will take you twenty times to learn this move Posted by John Ryan on August 28, 2009...
I was recently invited to join a DM Radio session with Information Management called “Function Over Form: The Evolution...
Despite a very challenging economic environment, it was a year of continued success for our clients as well as for our...
PR is an ever-evolving game. Not so long ago, press releases went out via fax. That was cutting edge. Then came e-mail.
Embrace your humanness Human beings are social creatures who many years ago depended on that socialization for survival.
More proof that blogging is smart business. Just make sure that whoever is blogging is a good writer and is committed...
plan to introduce eight new products under our latest range over the next two years, Hamdard (Wakf) Laboratories Chief...
Given that I last wrote about Hardee’s Biscuit Holes, I couldn't resist continuing the theme of fried dough.
Pepsi is exhibiting some fresh bruises after recent media coverage of the company’s brain drain under Massimo d'Amore.
Some say Goldman Sachs has a brand problem. And the media pile-on includes the FT, New York Magazine, the New York...
While new technology and online media are forcing a lot of the change in the field of public relations, the same is...
I have spent the last month meeting with various clients, advisors, and industry analysts. In this small sample, some...
Hapkido is a form of martial arts that is practiced heavily in Korea and is similar to jujutsu practiced in Japan.
This is Lesson No. 2 of a Continuing Series on How Martial Arts Skills can be Applied to Business Be Present – Woody...
How an retired Army Major's bark helped us grab the radio listener's attention to generate results..
Ccame across this great presentation by Clay Shirky, “How social media can make history.” about thr growth of media,...
Remember the "good old days" when we sat around and waited for the marketer to tell us where the value was?...
My Comment - Providers Should Use Video Providers need to be asking themselves, "do I have good video?" Video...
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