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CHIEF MARKETING OFFICER (CMO)
Rapid transformation and consolidation are challenging chief marketing officers across the globe to better anticipate, address, and pre-empt new competitive threats, market intrusions, and category contenders. Upstarts, innovators, and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences, and cost structures to the market. The key question to answer is: How does the CMO need to evolve?
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A Sense of Urgency combined with Focus is Needed For many areas of business, I would say you have to have patience.
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Customer Experience Matters Building Loyalty Through Customer Experience, Marketing, And Leadership
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Ad Age released five new rules for marketing this week and invited emails for other “new rules.” At Patrick Davis...
It’s not easy to buck entrenched conventional wisdom. Ask Galileo. When he advanced heliocentrism publicly, all hell...
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Have an opening for your head of sales? In this economy you better know exactly what you want!
Word of mouth is a popular term, but I wondered what it actually meant for companies. So I looked at this issue in a...
A fairly brilliant spoof of GM’s “re: invention” spot is making its way around the Net. It’s easy enough to make fun of...
Alfred P. Sloan’s famous quote epitomized the strategy that built GM into what was once the largest company on the...
One of the key strengths at Clear Thought Consulting is in conceiving and running thought leadership programmes.
At a brand seminar last week, TIME’s Managing Editor Richard Stengel was straightforward: he doesn’t consider TIME to...
Music has played an integral role in branding since commercial radio welcomed product advertisements in the early 1920s.
I just published research called How Loyal Are Consumers? Not Very that examines the loyalty that consumers have with...
Here’s my new quest: To dramatically increase the focus on customer experience within companies by getting everyone to...
When networking with other sales reps early in my career I began to see some correlations between the various sales...
“Quantiphobes” be forewarned. Marketing metrics are about to move to the forefront. The predictive power of advanced...
The American Idol finale will easily win the ratings war this week. Despite another year of declining viewership (and...
In Fall 2006, the Philadelphia radio metro completed its final diary measurement of radio listening. Arbitron’s...
While some may not be totally sold on global warming and much of the green talk that surrounds us today, this event...
Someone call a doctor. Swine flu (hysteria) is spreading. Newspapers are dying. Automobile companies are on life...
Top Sources: Chief Marketing Officer (CMO)
- experiencematters.wordpress.com
- mlcwideangle.exbdblogs.com
- unboundedition.com
- cmotwo.com
- Advertising Age
- Reuters
- Scribd Feed
- CNBC
- peaksalesperformance.wordpress.com
- cmotwo.com
