accountAs a CMO, I am in the middle of the marketing evolution, as are all my fellow marketing professionals.
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CHIEF MARKETING OFFICER (CMO)
Rapid transformation and consolidation are challenging chief marketing officers across the globe to better anticipate, address, and pre-empt new competitive threats, market intrusions, and category contenders. Upstarts, innovators, and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences, and cost structures to the market. The key question to answer is: How does the CMO need to evolve?
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Ola Tiverman, CEO, Admeta in an exclusive interview with RMN Digital managing editor, Rakesh Raman.
The aim of the program is to inform exporters about technology deployment for their business operations with a focus on...
Research shows that customer experience is highly correlated with loyalty. While any company can improve portions of...
Most customer service and CX professionals intuitively understand that their companies need to do a good job in...
Companies looking to successfully implement customer experience management can learn a lot from the quality movement of...
A new report addresses a longstanding challenge faced by advertisers, publishers, agencies, marketers and others for...
How accountable is a contemporary marketing department?
Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the “ownership” of...
We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we...
10 CMO Resume Keywords You Thought Were Correct, But They’re Not
The Journey To Customer Experience Maturity - 02/22/2013
Customer experience changes are cutting across organizational silos and best practices are becoming codified.
One of the eight CX skills that companies must master is mobile-infused experiences. Companies will need to redesign...
We just published a Temkin Group report, The Future of Customer Experience. It examines the evolution of the overall CX...
This past week was National Customer Service Week. To celebrate, I’ll start by giving kudos again to the leaders in the...
Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the...
Fewer links are shared on LinkedIn than on Twitter and Facebook, but there’s a much higher positive correlation of...
Connecting Brands, Leaders, Employees, and Customers (by Bruce Temkin)
As I’ve mentioned in the past, the customer experience management space is ripe for M&A activity. So it wasn’t a...
But B2B social media marketing in general remains a lower priority than Web development and email marketing, according...
IBM going Live @ Wimbledon. How? Read this interesting story and watch a very informative video in it.
Top Sources: Chief Marketing Officer (CMO)
- experiencematters.wordpress.com
- mlcwideangle.exbdblogs.com
- unboundedition.com
- cmotwo.com
- Advertising Age
- Reuters
- Scribd Feed
- CNBC
- peaksalesperformance.wordpress.com
- cmotwo.com
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