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CHIEF MARKETING OFFICER (CMO)
Rapid transformation and consolidation are challenging chief marketing officers across the globe to better anticipate, address, and pre-empt new competitive threats, market intrusions, and category contenders. Upstarts, innovators, and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences, and cost structures to the market. The key question to answer is: How does the CMO need to evolve?
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Omniture has created a site for CMOs that aggregates content from a number of sources. Interesting approach for a B2B...
Develop a deep understanding of the target market and an appropriate messaging structure for that market Quick Facts...
Corporate Websites are Irrelevant - Forrester Analyst Jeremiah Owyang on Social Media
The brief was to generate awareness amongst risk and collections professionals in the UK. With a specific focus on the...
A case study from Clear Thought detailing the delivery of a new brand for internet service providers, Gradwell.
In this paper, the last in the series looking at the three stages of consumer debt, Peter Taylor, Credit &...
Knowing what collections intervention really works when people don’t pay In this paper, the second in a series of three...
Seth Godin talks about being remarkable and spreading ideas. The TV-Industrial complex is breaking down and marketing...
Strategies and tactics for reducing bad debt before people miss a single payment With the strategic spotlight...
The world of domains continues to change at an alarming pace. In the last several years, there has been a proliferation...
Our client, an on-approval mail order company, had introduced on-application credit screening to reduce their exposure...
Our client, an on-approval mail order company, was experiencing low overall contribution from their inbound marketing...
Following on from the BBC’s Panorama programme ‘Can’t Pay, Won’t Pay’ – Fraudscreen warns that taking a ‘same...
The 2009 Marketing Outlook Report, the largest independent assessment of senior marketing executives today, is an...
The Calibrate How You Operate research report from the CMO Council reveals that global marketing executives are...
In today’s fast-paced, highly competitive markets, attracting new customers while retaining existing ones requires...
Ventana Research is the first research company to benchmark the maturity and direction of customer experience...
This report examines ways companies can improve the return on customer equity and lifetime value by making customer...
This milestone research initiative benchmarks the state of customer revenue realization, encouraging the adoption and...
The CMO Council's Turning Customer Pain into Competitive Gain report examines the adoption and use of customer...
Compilation of Marketing News harvested via Google Reader
Top Sources: Chief Marketing Officer (CMO)
- cmocouncil.org
- cmo.com
- google.com
- ted.com
- fraudscreen.co.uk
- markmonitor.com
- ventanaresearch.com
- mengonline.com
- buyersteps.com
- clear-thought.co.uk
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