My logo is bigger than your logo! The culture of Chinese consumerism.

China consumes 25% of the world’s luxury goods; this surpasses every country, even the US. When considering its per capita income of USD 2000 (I’m rounding up here), and the fact that luxury goods are no cheaper in China then elsewhere (not counting counterfeits of course) it’s culturally interesting to probe the reasons why Chinese spend such a large percentage of their income on luxury. Is it a...