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CHINA MARKETING

As Chinese consumers become increasingly affluent and sophisticated, brand building has become a key plank in company strategy. A proliferation of new magazines, outdoor electronic media, an explosion in internet usage and cell phone applications has opened many new opportunities and challenges for China Marketing. The Olympics showed how big the sponsorship stakes in China are.

China Marketing is part of Business Exchange, suggested by frederik balfour. This topic contains 2,113 news and 95 blog items. Read updated news, blogs, and resources about China Marketing. Find user-submitted articles and reactions on China Marketing from like-minded professionals.

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Disney Shanghai: Good for China, Bad for Hong Kongmore

Disney Shanghai: Good for China, Bad for Hong Kong Posted by: Frederik Balfour on November 05 It’s been a crummy 24...

In China, almost everyone who wants an iPhone already has onemore

At a Shanghai electronics market, row after row of iPhones - real and fake - are on display, as vendors cash in before...

China’s retail revolution: An interview with Wal-Mart’s Ed Chanmore

Video interview/article from McKinsey.

Beijing's Bird's Nest struggles to draw visitorsmore

BEIJING (AP) — Chinese officials continue to struggle to find uses for the Bird's Nest Stadium, the iconic centerpiece...

Building an Innovation Engine in Chinamore

I recently made another trip to China. My purpose was to meet with innovation leaders in order to build further on my...

Five Reasons Apple’s iPhone Will Succeed in Chinamore

With the iPhone getting set to launch in China this month, what are the expectations? According to the majority of...

Where Does China Fit in Priceline’s Expansion Strategy?more

When Priceline announced its second quarter results in August this year, the online travel company categorically stated...

Baidu Union Promotion launchedmore

Leading Chinese search engine Baidu officially introduce their content network – Baidu Union Promotion, a program...

U.S. firms look to sell wares in emerging marketsmore

With debt-burdened American consumers cutting back in response to the recession, many U.S. companies are increasingly...

Can China Lead a Recovery?more

Chen Zizheng wheeled his shopping cart down one of the aisles at the Carrefour store near his house and paused in front...

Use google and baidu trends to do buzz marketing in Chinamore

China buzz marketing / Use google and baidu trends to do buzz marketing in China Use google and baidu trends to do buzz...

China Hopes to Create Its Own Media Empiresmore

China plans to spend billions of dollars in the next few years to develop media and entertainment companies that it...

New Model for Chinese Real Estate Developers: Fast-turn Aroundmore

BEIJING, Oct. 18 /PRNewswire-Asia/ -- Evergrande Real Estate, seeking accelerated growth, sold 4.537 million sqm of...

China sovereign fund buys 45% stake in Russian oil companymore

China Investment Corporation (CIC), the nation's sovereign wealth fund, announced Friday that it had closed the first...

Volkswagen says 2010 will be difficult yearmore

In recent trading, Volkswagen's preferred shares fell 4.4% to 74.48 euros, while its common shares edged down 0.

Property Developers Who Meet General Public Demands Will Lead Chinese ...more

Property Developers Who Meet General Public Demands Will Lead Chinese Real Estate Market Growth BEIJING, Oct.

Four steps to reaching the Asian consumermore

Asia’s emerging economies are leading the world out of recession, and the region’s consumers are taking the baton from...

Scramble to slake China's thirst for high-end brandsmore

On the lower ground floor of a...

Attention Chinese Shoppersmore

Morgan Stanley economist Stephen S. Roach sounded a stark warning on the global economy Monday.

FT.com / World / Comment - Seeds of change in rural Chinamore

Seeds of change in rural China By James Kynge Published: October 7 2009 17:43 | Last updated: October 7 2009 17:43 Much...

Econ Fast Facts About China's National Holidaymore

The speed (and accuracy) of the reporting of statistics related to China’s two week-long national holidays (for Spring...

Complete guide to China branding – 10 steps for China brands more

Tencent is representative of the many young and ambitious Chinese companies. Tencent offers Chinese consumers instant...

The Man Who's Beating Googlemore

This excellent Forbes article is a lot more impartial and balanced than the articles posted on BX recently, pointing to...

The People's Republic Of China @ 60more

On the 60th anniversary of the founding of the P.R.C., we ask some prominent Chinese to size-up the dragon's next...

China Inc. Looks Homeward as U.S. Shoppers Turn Frugalmore

With the longtime engine of global growth, the American consumer, pummeled by recession, some of China's hugely...

Topic Feed: Most active content in China Marketing

Top Sources: China Marketing

  • twurl.nl
  • littleredbook.cn
  • Brandweek
  • People's Daily Online
  • blog.pr-vantage.com
  • online.wsj.com
  • BusinessWeek
  • MarketWatch
  • Forbes.com
  • CHINAdaily

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Sr. Business Leader, Marketing (Greater China) Visa | China, TX
Posted: Aug 28
PayPal Acquisitions Marketing Manager GE | San Jose, CA
Posted: Oct 26
Marketing Leader - Filters and Membranes (F&M) GE | Watertown, MA
Posted: Oct 26
Director of Marketing CPI International | Santa Rosa, CA
Posted: Oct 12
Director, Strategic Marketing, Oxygen New York, NY
Posted: Oct 30

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