accountThe old adage "sex sells" still holds true, even in China. Just the form that this takes if different to the...
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CHINA MARKETING
As Chinese consumers become increasingly affluent and sophisticated, brand building has become a key plank in company strategy. A proliferation of new magazines, outdoor electronic media, an explosion in internet usage and cell phone applications has opened many new opportunities and challenges for China Marketing. The Olympics showed how big the sponsorship stakes in China are.
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At a Shanghai electronics market, row after row of iPhones - real and fake - are on display, as vendors cash in before...
Video interview/article from McKinsey.
Disney Shanghai: Good for China, Bad for Hong Kong Posted by: Frederik Balfour on November 05 It’s been a crummy 24...
BEIJING (AP) — Chinese officials continue to struggle to find uses for the Bird's Nest Stadium, the iconic centerpiece...
I recently made another trip to China. My purpose was to meet with innovation leaders in order to build further on my...
With the iPhone getting set to launch in China this month, what are the expectations? According to the majority of...
Leading Chinese search engine Baidu officially introduce their content network – Baidu Union Promotion, a program...
When Priceline announced its second quarter results in August this year, the online travel company categorically stated...
With debt-burdened American consumers cutting back in response to the recession, many U.S. companies are increasingly...
Chen Zizheng wheeled his shopping cart down one of the aisles at the Carrefour store near his house and paused in front...
China plans to spend billions of dollars in the next few years to develop media and entertainment companies that it...
China buzz marketing / Use google and baidu trends to do buzz marketing in China Use google and baidu trends to do buzz...
Asia’s emerging economies are leading the world out of recession, and the region’s consumers are taking the baton from...
BEIJING, Oct. 18 /PRNewswire-Asia/ -- Evergrande Real Estate, seeking accelerated growth, sold 4.537 million sqm of...
Tencent is representative of the many young and ambitious Chinese companies. Tencent offers Chinese consumers instant...
In recent trading, Volkswagen's preferred shares fell 4.4% to 74.48 euros, while its common shares edged down 0.
China Investment Corporation (CIC), the nation's sovereign wealth fund, announced Friday that it had closed the first...
Property Developers Who Meet General Public Demands Will Lead Chinese Real Estate Market Growth BEIJING, Oct.
On the lower ground floor of a...
Morgan Stanley economist Stephen S. Roach sounded a stark warning on the global economy Monday.
Seeds of change in rural China By James Kynge Published: October 7 2009 17:43 | Last updated: October 7 2009 17:43 Much...
Here’s something I spotted over the weekend; the series of pics looks like a woman purchasing DVDs; but upon closer...
This excellent Forbes article is a lot more impartial and balanced than the articles posted on BX recently, pointing to...
The speed (and accuracy) of the reporting of statistics related to China’s two week-long national holidays (for Spring...
Top Sources: China Marketing
- twurl.nl
- littleredbook.cn
- Brandweek
- People's Daily Online
- blog.pr-vantage.com
- online.wsj.com
- Forbes.com
- MarketWatch
- BusinessWeek
- CHINAdaily
