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CHINA MARKETING

As Chinese consumers become increasingly affluent and sophisticated, brand building has become a key plank in company strategy. A proliferation of new magazines, outdoor electronic media, an explosion in internet usage and cell phone applications has opened many new opportunities and challenges for China Marketing. The Olympics showed how big the sponsorship stakes in China are.

China Marketing is part of Business Exchange, suggested by frederik balfour. This topic contains 1,026 news and 92 blog items. Read updated news, blogs, and resources about China Marketing. Find user-submitted articles and reactions on China Marketing from like-minded professionals.

Blogs

Recent blog posts on this topic.

Chinese advertising market soared in 2008more

The advertising market in China grew 15% to CNY441.3bn in 2008, according to CTR Market Research Co. TV took the bulk...

Brand New China: Advertising, Media, and Commercial Culturemore

Anonymous. European Journal of Communication. London: Sep 2008. Vol. 23, Iss. 3; p. 394...

New Web Site’s Mission: Popularity Contest for Chinese Brandsmore

Following the launch of the Web site bujingqi.com, or “slumping economy,” which provides an online forum for...

A Global PR Perspective: Differences in China and the United Statesmore

High tech companies are eager to enter the Chinese market for its endless opportunities, and successful PR will help...

No slump in Chinese advertisingmore

MEDIA & MARKETING: "Advertising: Marketers Flock to China's Biggest TV Network ... are the biggest conflicts...

Christmas with Chinese Characteristics: In a Flagging Economy, Beijing...more

If you want to experience Christmas in all its commercial splendor, undiluted by any religious sentiment or spiritual...

Very trend very ego, just for next (2008 chengdu sichuan china...more

2008 chengdu sichuan china advertising...

Linktone Decides It Doesn't Want Chinese Advertising Revenuemore

...of 2008 — Chinese wireless value ... and has severed its exclusive advertising agreement with

Why You Cannot Afford to Ignore Chinamore

China’s economy is slowing. But the country is still investing heavily in the future says Irwin Greenstein.

Truth About Beijing During the Olympicsmore

Thoughts from a marketer about the facts and fiction about Beijing during the Olympics

Tainted Chinese Dairy Producers Try Spin Controlmore

Chinese milk producers Yili and Bright Dairy are running newspaper ads proclaiming how safe their products are--despite...

Nike tweaks ad campaign after Liu Xiang pulls out of Olympicsmore

This shows how quickly companies with endorsement deals can respond to a crisis involving their athletes

Carat: Russia tops with largest ad expenditure in 2008more

...the U.S., Great Britain, Spain and China would ... Meanwhile, the Chinese advertising industry should

China advertising spend growth revised downward :: China SEO. China...more

“With China likely to ... advertising market after the US in 2009, and the Chinese

Will Draw Anything 274: Smart Dressed man from 1950s product...more

ING strengthens China marketing teammore

Hong Kong - ING Private Banking has appointed Mark Chan to a newly created role as managing director, head of marketing...

Selling Phelps: Not in China - Advertising Age - China Olympics 2008more

It changed the mood of the games in China and put Liu's future as a...

Top Sources: China Marketing

  • blog.pr-vantage.com
  • mkt-china.com
  • china-online-marketing.com
  • enovatechina.com
  • littleredbook.cn
  • sinotechblog.com.cn
  • Advertising and Marketing - Research and Markets - RSS Feed
  • Flickr Friends Photos
  • sfnblog
  • chinalawblog.com

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