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CHINA MARKETING

As Chinese consumers become increasingly affluent and sophisticated, brand building has become a key plank in company strategy. A proliferation of new magazines, outdoor electronic media, an explosion in internet usage and cell phone applications has opened many new opportunities and challenges for China Marketing. The Olympics showed how big the sponsorship stakes in China are.

China Marketing is part of Business Exchange, suggested by frederik balfour. This topic contains 996 news and 89 blog items. Read updated news, blogs, and resources about China Marketing. Find user-submitted articles and reactions on China Marketing from like-minded professionals.

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China’s Consumer Brands Megasite TMall Grows by Leaps and Boundsmore

The massive e-commerce site TMall has seen major growth throughout 2011. This blog post reviews some of TMall's major...

Chinese Writers Challenging Apple App Store Moves Ahead » M.I.C. Gadg...more

China's Leading Mobile Ad Platform Guohe Ad Partners with Starbucks to...more

China’s leading mobile ad management platform Guohe Ad is working with Starbucks to place highly functional HTML5 ads...

What is Baidu Brand Advertising?more

A quick introduction to Baidu's brand advertising platform, which allows brands to display a lot more info about...

How to Protect Your Brand From Click Fraud in Chinamore

You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how.

Meituan to End 2011 as China’s No.1 Group Buying Sitemore

Well it’s nearly the end of 2011 and this year has been a tumultuous year for group buying in China to say the least.

China’s Top 10 Wealthiest Provincesmore

China’s 99% Still Occupied With Inflation - China Real Time Reportmore

In the absence of democratic elections, it’s difficult to tell what the policy preferences of China’s 1.

China Challenges: The Impacts Of China's Real Estate Crash. A Hard Rai...more

Steve Dickinson writes: There are two types of real estate investor in China. The first are pure speculators who treat...

China Implements Real Name Registration Rule for Microbloggers in Beij...more

How Asian Companies Are Using Social Media?more

Time To Ignore Those "Tourist" China Experts?more

Infographic: Social media in China explainedmore

Who needs articles when pretty charts like this will do? A helpful infographic from G+ gives you the lowdown on the...

Another [Alleged] Fraud, Another China Stock Bites The Dustmore

The Race for China’s Youth Marketmore

Last year, when an apparel giant opened four stores in China and failed to gain a significant portion of the retail...

Marketing in Asia by the numbers: Numerology affects international bus...more

“A U.S. company in Hong Kong was dumbfounded when it received very few calls after its grand opening,” reports Suzanne...

5 Strategies to Make Sure Your Energy-Related Organization Gets Taken ...more

Top10 China aims to promote the most energy efficient products to Chinese consumers, but the group needs a better brand...

China's Huawei Has High Hopes For 2012 U.S. Presidential Electionmore

Rural Internet Usage in China – Infographic and Interviewmore

Wal-Mart’s China Food Labeling Scandal and The Joke of A WSJ Op/Edmore

What It Will Take to Market EVs in China « Energy in Asiamore

The New EV Consumer Profile is highly correlated to the current luxury market, make EVs a status symbol and Chinese...

U.S. Risks Trade War With Chinamore

A Senate bill to punish countries that manipulate their currencies is a bad idea.

China's Rich and Mostly Anonymous Spent $26 Billion Last Year -- For F...more

China's wealthy aren't afraid to spend money, dishing out $26 billion last year, more than half of it spent while...

China Jumps the Shark -- Offers $1.2 Billion for Los Angeles Dodgersmore

WTF? Major League Baseball Record $1.2 Billion Offer for L.A. Dodgers...from China

The Hollywood Guide to Speaking Chinesemore

Learn Chinese sounds to impress your delightful lady friend; The Hollywood Guide to Speaking Chinese shows you how.

Top Sources: China Marketing

  • twurl.nl
  • Industry Week
  • sinotechblog.com.cn
  • littleredbook.cn
  • BusinessWeek
  • Forbes.com
  • CHINAdaily
  • People's Daily Online
  • deseretnews.com
  • tmcnet.com

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