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CHINA MARKETING
As Chinese consumers become increasingly affluent and sophisticated, brand building has become a key plank in company strategy. A proliferation of new magazines, outdoor electronic media, an explosion in internet usage and cell phone applications has opened many new opportunities and challenges for China Marketing. The Olympics showed how big the sponsorship stakes in China are.
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Recent news on this topic.
In tribute to a viral news story that just won't go away, here's the last thing you need to read about the fake Apple...
It doesn't matter how you do the math. Because by any measure, Apple's China iPhone sales are going to be mind-boggling.
Americans are portrayed as the world’s ultimate consumers, with the oversized homes, walk-in closets, overflowing...
When billionaire Wang Gongquan, one of China's most famous investors, decided to leave his wife for his mistress, he...
I read a very good essay today over at the excellent LoveLoveChina blog, which I found extraordinarily honest and a...
/PRNewswire-Asia/ -- PR Newswire, the global leader of innovative marketing and communications solutions, held the...
European companies saw strong overall growth in China in 2010. According to a survey released by the European Union...
that international luxury goods brands are partnering with Vipstore.com, a high-end fashion e-commerce platform, to...
make grim market calls on body parts, but now would be a good time to go long on Chinese eyeballs," I suggested...
firms are optimistic about their growth despite concerns. More News �� A growing number of European companies in China...
"American customers were buying vases to drink from because the glasses were too small," recalled IKEA.
Reflecting the growing importance of the booming China market for personal computers, Intel (INTC) said Tuesday it is...
the word Zong plastered on walls everywhere, and prominently displayed on signboards near the city's most popular...
A lawsuit claims internal marketing material shows that Cisco encouraged Chinese authorities to use its products for...
rejected a lawsuit filed by spiritual group Falun Gong and denied it has colluded with Beijing to repress Chinese...
AG's Mercedes-Benz plans to provide more tailor-made vehicles and technologies to cater to customers' increasing...
/PRNewswire-Asia/ -- Porsche China celebrates its tenth anniversary in 2011, looking back on a decade in which it has...
SAN FRANCISCO: Cisco, the maker of Internet routing gear, customized its technology to help China track members of the...
(From left) Peter Mak, chairman of Bentley China, Alasdair Stewart, board member of Bentley for sales and marketing,...
Cisco has denied claims in a lawsuit that it helped the Chinese government to hunt down members of the Falun Gong...
Falungong members are suing Cisco Systems for custom-building "Golden Shield" Internet technology used by...
"Chinese brands are in a very fast development period," said Peking Tan, R&D director of Greater China...
- Inspired by blistering growth in sales over last year, British high-luxury carmaker Bentley Motors Ltd now...
Shanghai. Chloe, the French fashion label owned by Cie Financiere Richemont SA, aims to add four stores in China this...
Top Sources: China Marketing
- twurl.nl
- Industry Week
- sinotechblog.com.cn
- littleredbook.cn
- Forbes.com
- BusinessWeek
- CHINAdaily
- People's Daily Online
- deseretnews.com
- labbrand.com
