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CHINA MARKETING

As Chinese consumers become increasingly affluent and sophisticated, brand building has become a key plank in company strategy. A proliferation of new magazines, outdoor electronic media, an explosion in internet usage and cell phone applications has opened many new opportunities and challenges for China Marketing. The Olympics showed how big the sponsorship stakes in China are.

China Marketing is part of Business Exchange, suggested by frederik balfour. This topic contains 1,066 news and 109 blog items. Read updated news, blogs, and resources about China Marketing. Find user-submitted articles and reactions on China Marketing from like-minded professionals.

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The most active stories in this topic based on user activity.

Anunt confirms sale of Flowers.mobi to 1-800-Flowersmore

To avoid speculation about the selling price, we asked Anunt, who told us that the selling price of Flowers.

The Hollywood Guide to Speaking Chinesemore

Learn Chinese sounds to impress your delightful lady friend; The Hollywood Guide to Speaking Chinese shows you how.

Chinese Writers Challenging Apple App Store Moves Ahead » M.I.C. Gadg...more

More domainers prefer to go for ICANN meetingsmore

Next year TRAFFIC will add a second show in Las Vegas. I think this will bring us up to a reasonable number of domainer...

Rural Internet Usage in China – Infographic and Interviewmore

Some international ads are perceived as sexist due to different cultur...more

Procter & Gamble, like many other international corporations, learned U.S. portrayals of women in advertising are...

China Implements Real Name Registration Rule for Microbloggers in Beij...more

Wal-Mart’s China Food Labeling Scandal and The Joke of A WSJ Op/Edmore

What is Baidu Brand Advertising?more

A quick introduction to Baidu's brand advertising platform, which allows brands to display a lot more info about...

Yahoo May Reduce Stake in Alibaba to 15%more

The Wall Street Journal reported that Yahoo Inc. is planning to sell of large chunks of its Asian assets, in an effort...

McDonald’s China to Open McFlurry of Stores, One Dailymore

McDonald's plans on opening a new restaurant every day in China as it challenges dominant Yum! Brands' chicken, pizza...

Dan Rather Says China Is The World's #1 Story And The Media Doesn't Ge...more

Dan Rather says the media doesn't get that China is the world's #1 story.

A Billionaire's Breakup Becomes China's Social-Media Event of Yearmore

When billionaire Wang Gongquan, one of China's most famous investors, decided to leave his wife for his mistress, he...

China: New Battleground for PepsiCo and Coca-Colamore

Tingyi and PepsiCo to create a strategic beverage alliance in China, which is projected to become the world’s largest...

U.S. Risks Trade War With Chinamore

A Senate bill to punish countries that manipulate their currencies is a bad idea.

Booyah. History of China in 3½ Minutes.more

My friend Ryan McLaughlin (more on him below) posted this video 16 minutes ago calling it "just all sorts of...

Why Chinese Luxury Consumers Prefer to Shop Overseasmore

What the Future Looks Like for Chinese LBS?more

What the Future Looks Like for Chinese LBS?

Size matters in global product marketingmore

"American customers were buying vases to drink from because the glasses were too small," recalled IKEA.

China’s Top 10 Wealthiest Provincesmore

Time To Ignore Those "Tourist" China Experts?more

What It Will Take to Market EVs in China « Energy in Asiamore

The New EV Consumer Profile is highly correlated to the current luxury market, make EVs a status symbol and Chinese...

China's New Rich Flaunt It With Designer Brandsmore

Will Beijing Become The World’s Most Leading Cloud Computing Center? ...more

China's Ad Spend Hits RMB 820 Billionmore

Advertising spending in China jumped 19% to RMB 820 billion in 2009 and is tipped to become the fourth largest ad...

Topic Feed: Most active content in China Marketing

Top Sources: China Marketing

  • twurl.nl
  • Industry Week
  • sinotechblog.com.cn
  • littleredbook.cn
  • Forbes.com
  • BusinessWeek
  • CHINAdaily
  • People's Daily Online
  • deseretnews.com
  • labbrand.com

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Product Associate, TripAdvisor China TripAdvisor LLC | Newton, MA
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Posted: May 25
Assistant Professor of Chinese Language and Linguistics George Washington University | Arlington, VA
Posted: May 23
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