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CHINA MARKETING
As Chinese consumers become increasingly affluent and sophisticated, brand building has become a key plank in company strategy. A proliferation of new magazines, outdoor electronic media, an explosion in internet usage and cell phone applications has opened many new opportunities and challenges for China Marketing. The Olympics showed how big the sponsorship stakes in China are.
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This week we study the economic outlook for China; reviewing some of the key data and news from China over the past...
Beijing Exhibition Calendar, 2011-05
A growing middle class in lesser-known towns presents a huge opportunity to marketers.
China has overtaken Japan to become the second-largest economy in the world, a senior Chinese official says.
When it comes to beauty pageants, I pretty much don't know jack. By assimilation, I know that Donald Trump owns the...
Asia’s emerging economies are leading the world out of recession, and the region’s consumers are taking the baton from...
VisionChina Media Inc, one of China's largest digital out-of-home advertising networks on mass transportation systems,...
Guangzhou Exhibition Calendar, 2011-05
China has almost certainly overtaken Japan to become the world's second-biggest economy. The fast-growing emerging...
As a Western doing marketing in China, it highlighted to me how myths and superstitions can aid (or not) in marketing...
High tech companies are eager to enter the Chinese market for its endless opportunities, and successful PR will help...
J.D. Power and Associates Reports: Five-Year Outlook for Automotive Market in China Forecasts 55 Percent Growth,...
Shanghai Exhibition Calendar, 2011-05
There were two key elements in 2009 that had changed the course of the Chinese digital marketing industry; the impact...
Fast food chain McDonald's will recruit more than 10,000 people, hike salaries of existing staff and set up training...
Advertising via digital media in China is still evolving; it’s hard to find a reliable way to advertise on Chinese...
Youku can move out of the red, but how big it can get. Less than 4 percent of Chinese advertising goes to online video,...
The old adage "sex sells" still holds true, even in China. Just the form that this takes if different to the...
advertisers look to extend household favorites outside of the U.S., a recent study by AlixPartners revealed that in...
Them on a Collision Course; Will Wal-Mart Jump In? BEIJING (AdAgeChina.com) -- In nearly every sector of China's...
Top Sources: China Marketing
- twurl.nl
- Industry Week
- sinotechblog.com.cn
- littleredbook.cn
- Forbes.com
- BusinessWeek
- CHINAdaily
- People's Daily Online
- deseretnews.com
- labbrand.com
